“Going green” has been a part of the remodeling and building industries for a while. But much of the eco-conscious activity has been reactive. There’s real movement now to be proactive, and that’s especially true in the energy industry. It’s undergoing a massive disruption — and that has big implications for remodelers and builders. In
Remodelers and custom-home builders are used to being on a job site, building from the outside in, whatever the weather. Modular or prefab homes are built in a controlled factory environment, from the inside out, and have made strides in quality, architectural complexity, and production processes. In this episode, David Cooper talks to Tim and
Marketing for a remodeling business is often handled by the owners themselves, an office manager, an intern, or someone solely responsible for marketing such as a Marketing Director or Coordinator. Regardless of who your champion is, marketing is often a hectic, fast-paced endeavor; trying to keep up with the pace of a growing remodeling firm
Estimating accurately is critical to the success of any remodeling business. As you grow your business or hand off estimating to an employee, having the right system in place is paramount. It can feel like an overwhelming decision — there’s so much software available. The wrong decision will cost you lost revenue, but even worse
BYOD, or Bring Your Own Device, is common in small- to medium-sized organization like remodeling companies. Your employees use their own phones, tablets, and sometimes laptops in their business operations. A CBS MoneyWatch survey says more than 67% of workers use one or more of their own devices at work, and that doesn’t seem to
Remodelers and Custom Home Builders spend millions every year, driving prospective clients to their websites and landing pages.. doing everything in their power to get visitors to hit that “contact us” link or fill out a form to provide more information and request a meeting with you… Eureka… A Conversion! A Lead! A Potential New
Many remodeling companies do a handoff process shortly before a project starts. If you don’t, here are the basics. Sales, Design and Production meet to go over the job. The purpose is to get the Production staff acquainted with the job and free up Sales and Design to focus on more sales. The meeting can
Your website could be the first time a prospective client encounters your remodeling business. What they find there may get you the job or send them off into the ether, never to be seen again. In this episode, Victoria grills our own Mark Harari on how to make a remodeler’s website into a lead-generating machine.
Adding video content to your marketing mix is increasingly important to brands across the board, and especially to small- and medium-sized businesses like remodelers. A recent Forbes article goes so far as to say it’s crucial to your advertising and marketing mix — because consumers engage more with video, especially on social media, than anything
Marketing is getting more complicated, and search engine optimization can seem like voodoo or black magic. The SEO landscape is always changing, as Google adjusts its algorithms every day. The goal remains the same, though — growing your organic traffic online to rank higher in the search listings, so you get found by the people
