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Marketing Toolbox: Canva is a Busy Marketer’s Dream

Marketing Toolbox: Canva is a Busy Marketer’s Dream

Marketing for a remodeling business is often handled by the owners themselves, an office manager, an intern, or someone solely responsible for marketing such as a Marketing Director or Coordinator. Regardless of who your champion is, marketing is often a hectic, fast-paced endeavor; trying to keep up with the pace of a growing remodeling firm…

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Posted in: Marketing, PowerTips, PowerTips Articles, Technology

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The Good and Bad of BYOD, and Why You Need a Policy

The Good and Bad of BYOD, and Why You Need a Policy

BYOD, or Bring Your Own Device, is common in small- to medium-sized organization like remodeling companies. Your employees use their own phones, tablets, and sometimes laptops in their business operations. A CBS MoneyWatch survey says more than 67% of workers use one or more of their own devices at work, and that doesn’t seem to…

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Posted in: Admin & Human Resources, Business Management, Leadership, PowerTips, PowerTips Articles, Technology

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Website Conversion Killers: What You Need to Know

Website Conversion Killers: What You Need to Know

Remodelers and Custom Home Builders spend millions every year, driving prospective clients to their websites and landing pages.. doing everything in their power to get visitors to hit that “contact us” link or fill out a form to provide more information and request a meeting with you… Eureka… A Conversion! A Lead! A Potential New…

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Posted in: Business Management, Marketing, PowerTips, PowerTips Articles, Technology

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4 Key Pieces to a Better Remodeling Project Handoff

4 Key Pieces to a Better Remodeling Project Handoff

Many remodeling companies do a handoff process shortly before a project starts. If you don’t, here are the basics. Sales, Design and Production meet to go over the job. The purpose is to get the Production staff acquainted with the job and free up Sales and Design to focus on more sales. The meeting can…

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Posted in: PowerTips, Production, Sales, Technology

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[Podcast] Episode 40: Website Best Practices with Mark Harari

Your website could be the first time a prospective client encounters your remodeling business. What they find there may get you the job or send them off into the ether, never to be seen again. In this episode, Victoria grills our own Mark Harari on how to make a remodeler’s website into a lead-generating machine.…

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Posted in: Marketing, Podcast, PowerTips, PowerTips Unscripted, Sales, Technology

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Ready for Your Close-Up: Using Video in Your Marketing

Ready for Your Close-Up: Using Video in Your Marketing

Adding video content to your marketing mix is increasingly important to brands across the board, and especially to small- and medium-sized businesses like remodelers. A recent Forbes article goes so far as to say it’s crucial to your advertising and marketing mix — because consumers engage more with video, especially on social media, than anything…

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Posted in: Business Management, Marketing, PowerTips, PowerTips Articles, Technology

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[Podcast] Episode 34: The Evolution of SEO with Spencer Powell

Marketing is getting more complicated, and search engine optimization can seem like voodoo or black magic. The SEO landscape is always changing, as Google adjusts its algorithms every day. The goal remains the same, though — growing your organic traffic online to rank higher in the search listings, so you get found by the people…

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Posted in: Marketing, Podcast, PowerTips, PowerTips Unscripted, Technology

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