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Ready for Your Close-Up: Using Video in Your Marketing

Ready for Your Close-Up: Using Video in Your Marketing

Adding video content to your marketing mix is increasingly important to brands across the board, and especially to small- and medium-sized businesses like remodelers. A recent Forbes article goes so far as to say it’s crucial to your advertising and marketing mix — because consumers engage more with video, especially on social media, than anything…

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Posted in: Business Management, Marketing, PowerTips, PowerTips Articles, Technology

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[Podcast] Episode 34: The Evolution of SEO with Spencer Powell

Marketing is getting more complicated, and search engine optimization can seem like voodoo or black magic. The SEO landscape is always changing, as Google adjusts its algorithms every day. The goal remains the same, though — growing your organic traffic online to rank higher in the search listings, so you get found by the people…

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Posted in: Marketing, Podcast, PowerTips, PowerTips Unscripted, Technology

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Securing Your Website: It’s Time To Lock Things Up

Securing Your Website: It’s Time To Lock Things Up

I’m sure you pay a lot of attention to security. You lock up your materials, tools, vehicles, and job sites. Your office probably has an alarm. And your phone undoubtedly requires a password, a secret pattern, or your face to unlock it. But what I’m not sure about is whether or not you’ve thought much…

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Posted in: Marketing, PowerTips, PowerTips Articles, Technology

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[Podcast] Episode 28: The Dos and Don’ts of Implementing Technology with Donny Wyatt

Technology is critical to boosting efficiency and ensuring scalability for remodelers and builders, but tech isn’t the answer to everything. It’s hard to know where to start, and what problems tech can solve for you. Too often, you purchase an expensive program, people don’t use it, and it gets shelved. In this episode, Victoria and Mark…

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Posted in: Business Management, Leadership, Podcast, PowerTips, PowerTips Unscripted, Technology

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Rethink Your Remodeling Content Strategy in 2018 to Get Noticed – Part 1

Rethink Your Remodeling Content Strategy in 2018 to Get Noticed – Part 1

Content marketing and SEO are changing — quickly. Strategies that just a few months ago grew your organic website traffic simply aren’t as effective today.   What’s a marketer to do to continue helping her company get the results that were promised? Well, roll up her sleeves and do what a marketer does best —…

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Posted in: Marketing, PowerTips, PowerTips Articles, Technology

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An Up-Close Look at National Gypsum’s People and Products

An Up-Close Look at National Gypsum’s People and Products

I recently had the opportunity to attend a special meeting at the headquarters of National Gypsum, the second-largest gypsum-board manufacturer in the United States. While there, I and a collection of other industry pros got to learn about their Purple® line of products.   I gotta tell you, it was fascinating — who knew drywall could be so interesting?  The factory tour was amazing — thousands of square…

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Posted in: Business Management, PowerTips, PowerTips Articles, Production, Technology

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9 Ways to Disaster-proof Your Remodeling Business

9 Ways to Disaster-proof Your Remodeling Business

It’s been another crazy year of fires, floods, storms, blizzards… heck, we even have volcanic eruptions and lava flows we are now keeping an eye on in the Pacific. Here in Maryland we just witnessed a 1,000-year storm hit the same exact area two years later, with hundreds of business washed away in a matter…

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Posted in: Admin & Human Resources, Business Management, PowerTips, PowerTips Articles, Technology

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