The idea of selling something feels sort of dirty to a lot of people, especially if you’ve been on the wrong end of a heavy-handed salesperson. Getting your arm twisted until you succumb and make the purchase. Promises made that turn out to be empty about the benefits of buying something. Ugh! But good sales
To many remodelers, a project works like a relay race, depending on good handoffs of the baton. The sales-to production-handoff is critical, and if you drop the baton, the race is over. But there are ways to make it less of a hard handoff and more of a continuum, says Bruce Case. Bruce joins Victoria
A lot of remodelers I speak with say they’re annoyed by email, and hesitate to send it to their prospects or clients so they don’t get annoyed too. I’m pushing back on this. Email is only annoying when it’s not relevant (helpful, entertaining, interesting). I’d argue that all marketing is that way — not just
It’s been a busy year so far, and economists predict the remodeling business will continue its strength. That means your time, and your team’s time, is at a premium. To use it efficiently, you’ve got to concentrate on the leads that will turn into jobs. Without a crystal ball, though, it can be hard to
The Cost-Plus Pricing model seems to go completely against common sense, but it’s a concept that we’re getting more questions about from our membership. One contributing factor is that consumers increasingly demand transparency when purchasing products and services — and homeowners are coming to expect it when undertaking a remodeling project. But so many remodelers
Growing your company requires thinking big, developing innovative strategies, and taking risks. If you do it right, the results can be huge. Todd Jackson did it right, and quadrupled his revenue. In this episode, Victoria and Mark talk to Todd about how he achieved that success, and the details and work behind the big numbers.
You lead a team of remodeling-industry professionals. You all set out to make this a great year for your company — a victory — and now it’s halftime! Take the opportunity to head back into the locker room (or your office) to review your business goals and look ahead. Will 2018 be a win? What strategies will you use in the second half to
One of the toughest things for remodelers and builders to do is work with architects or designers and still stay profitable. It can be done, says Kyle Lissack — but it’s a specific business model, and it doesn’t depend on bids, but on the strong partnerships. In this episode, Victoria and Mark find out how
As a business owner, it seems like you manage everyone — your staff, your crews, your kids, your pets. But if you — and especially your designers — aren’t managing your customers, says Chip Doyle, you’re wasting time and losing out on potential profits. In this episode, Victoria, Mark and Chip discuss how to break
Here at Remodelers Advantage we set aside the month of June to focus on an issue that plagues most service-based businesses, but can be a critical metric in looking at the success of a remodeling firm. Last year we named June “Slippage Awareness Month” and this year you will see content submissions from our consulting,
