I’ve written a lot about discipline over the years — the discipline to do the things you know you need to do in order to build a strong, profitable remodeling business. I believe this strength of mind is one of the most important attributes that remodeling company owners can bring to the table. Not only
An old Chinese proverb states, “To hear is to forget; to see is to remember.” Professional remodelers who take this proverb to heart have learned that it’s true. Visual sales tools can be invaluable in convincing prospects that their remodeling company is the best for the job. People learn in three ways: visually, verbally, and
One of the most common questions I’m asked by the remodelers and building product manufacturers that I meet is, “What are you hearing from others?” Since we work with hundreds of remodelers across the United States and Canada, I often have a good anecdotal pulse on what’s happening across the country. Here’s my overview: 80%of
We often receive quality tips from our sponsors that we like to share with you. This week’s tip, on custom versus “manufactured” cabinets, comes from Kevin O’Neill of Wellborn Cabinet Inc. Even in recent years where information is so abundant given the evolution of electronic media has infiltrated every part of our lives, it still
We work with some pretty smart remodelers so when we hear a great idea, we want to share it with you. Here’s one made up of three key points to help you increase the number of referral leads (aka. Solid Gold!) that you receive: Key Point #1: Timing Washington, DC, remodeler Jerry Liu, doesn’t just hope the
All too often, business owners want to start their marketing programs quickly, skipping over the planning phase. They send messages out into the world before they’ve developed the goals for their programs. But just as pre-planning a remodeling project insures its successful completion, developing your business and marketing goals is critical for creating the right
Time means money. Remodelers wear many hats in order to run a successful business, so effective time management is crucial. One of the most common ways that remodelers find themselves wasting time is attending no-hope appointments with totally unqualified prospects. These appointments add hours to already long work weeks, take your resources away from more
“It’s useless to be a good craftsperson . . . unless you can also sell what you create. Your customers cannot be expected to recognize a good idea unless it is presented to them by a good salesperson.”
This is a paraphrased quote from David Ogilvy, one of America’s advertising legends. You can develop the very best solution to an exceptionally complex problem, but if you can’t present that idea in a way that will convince your prospects, all of your work has been wasted.
Every day, we receive calls from remodelers from across the United States and Canada. Many times, they need information on some business issue such as hiring top people, understanding financial statements, building a strong production team, or implementing lead generation tactics. Below, Ted Dubin, Director of Business Development, fields a question on using Radio Advertising
Reports from the many remodelers with whom we speak are mixed — some are building strong backlogs and receiving calls for larger projects. This means increased revenue year-over-year and the opportunity to begin hiring again, taking some of the load off of the reduced staff. Whew! Others are still reporting a lack of work, open
