So more and more of your leads are coming from the web, right? But here’s the question … Are you happy with how many are converting to solid, set appointments and sales? If not, you’re not alone as many remodelers are experiencing lackluster ‘conversion rates’ with web shoppers. Well, listen up as we’re about to
It’s that time of year again! Pulling together everything and anything, and getting ready for End of Year! W2’s; Material Invoices; Payroll Liabilities; Vendor Statements; Reports, reports, reports – Where does it all end? When I was doing the bookkeeping, I found it very helpful to have checklists to follow, to make sure I wasn’t
When I started our company back in the day (likely before some of you were born!) I was focused on survival. The first several years of running any new business are filled with lots of uncertainty. Where is the work going to come from? How are we going to deal with the ups and downs
With the year coming to a close, your marketing plan for the coming year should be well underway. But as I speak with remodelers about their plans for the future, most just start rattling off a list of tactics that they plan to implement. When I rephrase the question to ask about their objectives and
Millennials will make up 50 percent of the workforce in just five years. Although many are still in school, ComScore estimated in 2012 that they already account for $170 billion in buying power. The millennials, also known as Generation Y, is the name given to those born from the early 1980’s to 2000. 79 million
While doing a little Sunday morning reading this weekend past, I stumbled across an interesting study conducted by the University of British Columbia in 2011. Their paper, A Social Context Model of Envy and Social Undermining, revealed the components necessary for sabotaging a coworker. Sabotage can include spreading rumors, withholding important information, or secretly sabotaging
We all need a business mentor to guide us as we attempt to navigate the difficult path of our careers. Now, if you ask most marketing professionals, you’ll hear names like Seth Godin, Guy Kawasaki, or David Ogilvy (often called The Father of Advertising), to name a few. But for me, that guiding light is none other than Michael
“Click here for your free estimate.” Is this phrase on your website? Are you one of the thousands of remodelers that use this promotion to generate inquiries? If you are doing it as a purposeful marketing tactic, then more power to you. But if you hate driving around giving free estimates and think you don’t
If you’re not familiar with it, WordPress is an open source (i.e., free) content management system (CMS). The primary benefit of using some sort of CMS for your website is you can go in and update it yourself anytime you like—no programmer needed. WordPress is the perfect website solution for remodelers of all sizes because it’s versatile, easy
Based on what I know about our readers, there’s a 72% chance that you are a self-proclaimed “full-service remodeler.” But what I don’t know is, what are you known for? Are you the “bathroom guy?” The “kitchen gal?” Or are you “the remodeling dude?” If it’s the last one, then you might be doing yourself
