Here at Remodelers Advantage we set aside the month of June to focus on an issue that plagues most service-based businesses, but can be a critical metric in looking at the success of a remodeling firm. This is our third annual “Slippage Awareness Month” and this year you’ll see content submissions from our consulting, sales, and
[Editor’s Note] If you saw think you may have already seen this post, you aren’t imagining things.. the heat hasn’t gotten to you. We posted this 2 weeks ago, minutes before we launched our new website, and then the post went “poof” and went into cyberspace, never to be seen (or linked to) again… We
Social media marketing is great for remodelers — it’s simple and inexpensive. It may be too simple, though. It’s so easy to merely post a picture from your phone of something happening on a job, in the office, or at an event and think you’re done. A common mistake small businesses and brands trying to
The Joint Center for Housing Studies of Harvard University crunched the numbers on remodeling spending and identified the top metropolitan markets in the country. The top three metro aren’t that surprising — New York City, Los Angeles, and Chicago — but there are hotbeds of home improvement spending from less-expected places. The second tier includes
Information is power, and powerful, when you’re trying to run and grow your remodeling business. So you carefully track your numbers and your data. You can measure your year-to-year progress that way. But how do you stack up against other remodeling companies? To truly gauge where you are now, where you want to be, and
It’s a busy time in the remodeling industry, and more of your job leads are bouncing around multiple jobs — whether they’re Lead Carpenters or Project Managers. There are a lot of companies out there where leads are working on three to four jobs at a time, but are struggling to keep all the balls
The Dilly Dilly Manifesto: The Secret to Marketing, Sales, and Life, was originally published on Mark Harari’s LinkedIn account, and we liked it so much, we wanted you to give you a chance to read it here, too. Are you like me? When you get an email from someone with a misspelled word, do you
Marketing for a remodeling business is often handled by the owners themselves, an office manager, an intern, or someone solely responsible for marketing such as a Marketing Director or Coordinator. Regardless of who your champion is, marketing is often a hectic, fast-paced endeavor; trying to keep up with the pace of a growing remodeling firm
Almost every organization, at one time or another, talks about their workforce as a team. It sounds friendlier, and puts less emphasis on differences in roles and jobs. But not every company works as a team, getting better results, and lessening friction. It’s more than a feel-good term, and if your remodeling company isn’t running
I’ve been talking for a long time about the importance of a great client experience. I got some insight recently that reinforces what I’ve been trying to get across to Production teams all over the country. I was with a contractor who’s having his own house built. He is subbing it out, not trying to
