A couple of weeks ago I received a guest contributor submission from one of our Marketplace partners, Brian Brauntuch of EVEN Financial. The moment I opened the draft and read the title, 3 Reasons to Put Prices on your Website, I recognized it would be controversial to say the least. I had my reservations about publishing the submission, but in
You do want to know your gross margin every month in 2016 – right? That’s a critical metric to watch as it defines your sales success and production efficiency: raise your rates and your margin goes up, increase labor productivity and margin goes up. Good stuff! Now, IF you want the very most accurate gross
Imagine walking into an upscale restaurant on a Saturday night. You’re willing to spend $75. That should include an appetizer, an entree, two drinks and maybe a dessert if it fits within the budget. There’s only one problem: the restaurant’s menu doesn’t have any prices listed. Based on reviews you’ve read, it would seem the pricing
If you’re not using Facebook, your customers won’t find you. You don’t have a Twitter account for your business? How do you even get by? You have to be on Houzz and Pinterest, or your business will decline. Sound familiar? Yes, these channels are important to your remodeling business but not just because they are
Understanding indirect expenses will greatly benefit your remodeling business. By pretending they don’t matter, you’re jeopardizing your remodeling company’s fiscal health. Last week one of my very favorite people (yes you, that’s right YOU!) and I agreed to ‘argue’ about Indirect Expenses. This is so important to me (and to you!) that I dropped everything
Have you ever said “I know I should understand my financials but they just don’t interest me?” Have you even thought it? Admit it, probably! Owners of most remodeling companies came from design or production backgrounds, few from accounting. In fact the simple term “job cost accounting” recently caused looks of disdain and disgust among
With the kids back in school, I can’t help but wonder where the dog days of summer went and what does this year’s winter have in store. Just thinking about it makes me shiver. Recent winters have given us some of the harshest weather we’ve seen in decades. Everything from massive snow storms to
Business owners are experiencing all sorts of feelings after the Department of Labor announced the proposed overtime expansion rules this month. Whether those feelings are good or bad, for or against, it’s time we had a conversation about it and discussed some possible effects. A brief overview of the proposed new rules: The salary threshold
Working with remodelers from around the country gives us here at Builder Funnel an interesting point of view. We get to see how different remodelers handle various situations and can get sort of a bird’s eye view of the industry, especially when it comes to sales and marketing. There’s a massive emerging trend going on
Smart remodelers understand that their website can and should be their #1 source of new leads and business. In order for that to happen, you first need to get people to your website, and second, get those website visitors to turn into leads. But given some of the remodeling websites I’ve seen (and trust
