Running a successful remodeling company isn’t easy. And trying to build one that can run without your day-to-day involvement is even harder. If you want to take your company to the upper levels of success, you must first acknowledge that it’s a long road. There’s no magic elixir. It takes time. It takes commitment. That being said, there are certain
What’s better than a job well done? A remodeling job that brings in more referrals. A common way to grow business is by hosting an Open House. Though there are some tried-and-true elements (yard signs, door flyers, anyone?), there’s a big opportunity that a lot of people overlook: and that’s integrating on-the-ground efforts with online
Did you know that Google averages over 40,000 searches per second? That translates to over 3.5 billion searches per day. How many of those 3.5 billion searches do you think are yours? 20? 50? 100? If you’re anything like me, then you are well over the 100 mark. You may be shaking your head saying to yourself, “nah,
I’m going to preface this post by saying that SEO has become an extremely complex practice. MOZ details out their list of SEO factors and how they correlate in their detailed survey each year. Here are the 2015 results. Others say there are 200 factors that Google looks at. So how is a remodeler (not
Let me guess. You need more remodeling leads. If you tried digital marketing in 2015, you likely employed a combination of: email marketing social media website re-design And let me guess: few of the “leads” you received from these marketing initiatives turned into revenue-generating jobs. You’re not alone. Several times a week, we hear from
Word-of-mouth recommendations are still essential for your business, but they’re happening on the Internet as much – if not more – than at the coffee shop or grocery store. To build your brand and drive new business, you need to become part of online conversations. Why? About 40 percent of homeowners said they would be
Twenty years ago, lead nurturing looked like this for most business owners: Wait for the phone to ring. Call every person to talk about their project and pricing. Bring on a new client. Today, in 2016, the landscape for remodelers is vastly different and much more promising, primarily because we’re no longer at the mercy
Recently my wife, Nina, and I went on a cruise with 40 or so other fans of the Oregon Shakespeare Festival, four actors and three staff. We were a tiny part of the 2600 passengers on the ship. Dinner was in a large multi-level dining room that looked like it could hold an army. Our
Sometimes when we think about the New Year and all our goals we want to achieve, we over-complicate things. I like to keep it simple. Want to grow your business? Focus on sales and marketing. Improving your production process won’t grow your business. Getting a new accounting software won’t grow your business. I’ve been thinking
After a recent speech I gave at the 21st Century Building Expo & Conference in Charlotte, I had the chance to chat with a group of remodelers and builders about their experiences with search engine marketing. My conclusion? If SEO and pay per click (PPC) were competing for the next presidency, SEO would win in
