length 3:10 (not including bonus content) I talk to dozens of remodelers each week and one of the most common concerns I hear these days is, “I’m trying to hire more people and we’re not finding anyone.” Well, unfortunately, this situation isn’t going away anytime soon. In fact, experts predict that high employment in the construction
length 2:48 (not including bonus content) There are many factors to consider when deciding how to allocate your marketing budget. What is my goal with this campaign? Which channels should I use? What is it going to cost? What is the expected return on that investment . . . the list goes on. One important metric
length 4:24 (not including bonus content) Have you ever wondered how you could stretch your marketing dollars? Did you sometimes think that there had to be a lead generation tactic that you were missing? You may have been hearing a lot about mobile advertising lately, and I agree that mobile is the future. But, actually,
length 4:34 (not including bonus content) Most entrepreneurs have many great talents but they often think they can do it all. Well, by trying to do every task in the company yourself, you can really put your growth ambitions on the curb. This is true regardless of whether you’re a $500,000 company or a $5
Did you know there’s a page every website has that can make you look horrible? Well there is, and it’s called the 404 error page. This page is shown whenever someone tries to visit a page on your website that simply doesn’t exist. And even if your website doesn’t have a 404 page set up,
Hiring a salesperson can be a fantastic move for you and your company. But before you hire, you have to decide how you’re going to pay this person. Although we’ve all heard the notion that money is not a primary motivator, this isn’t the case for salespeople. At least it shouldn’t be. Individuals not motivated
I’ll bet you think you know exactly what your projects cost. But do you really know? Many remodelers I speak with forget to add in one big piece of the job cost pie. And this oversight means you’re losing profits on every job you do. In this week’s episode, I’m going to tell you what
Have you ever lost money because you didn’t manage the change order process effectively? In a perfect world, your original plans are clear, and the job will be produced as planned and with zero modifications. However, since that rarely happens I thought it would be a good idea to explore this under-appreciated topic. In this
Have you ever been frustrated because you don’t feel confident that you are leading your company in the right direction? It’s easy to feel like you’re all alone trying to figure it out. But you’re not alone anymore! When I started in this business back in 1990, resources on how to run a strong, profitable remodeling
Change is the key to business if you want better results, happier clients, and increased profits. But have you ever tried to make a change in the way you do business, only to have your employees ignore the new procedure? Or worse, sabotage it? It’s not uncommon. Just because you may understand the need for
