Have you ever heard of an A/B test? If you don’t know, an A/B test (a.k.a a split test) is a marketing method used to compare two variables. Most remodelers are familiar with this concept. Unfortunately, the vast majority do not use it as a tool. What’s worse, those that do, don’t do it right.
As I mentioned in my last post, if you’re serious about leveraging the web to grow your remodeling business, you’ve got to think strategically about your online marketing. In addition to all of the core elements of a good online marketing strategy, growth-oriented remodelers must also create a robust presence on Houzz. Why Houzz Deserves
If you’re serious about leveraging the web to grow your business, I challenge you to answer these three questions: Where do you want to take your business over the next three years? What’s your online marketing strategy? How do you measure your progress? I’m willing to bet you a beer (heck, make it a steak
Last week I explained what our company did to ensure that we would be every subcontractor’s favorite remodeling contractor to work for. I also listed the actions we took at our subcontractors’ requests to ensure we attained and maintained a strong relationship. If you missed the article, you can read it here. In the past,
We all have them, those partnerships that are critically important to the successful conduct of our remodeling business: supplier, bank and subcontractor relationships just to name a few. I’d like to argue that the most critical of these three are your subcontractor relationships because a representative of the subcontractor is invariably on one of your
When I run a Remodelers Advantage Roundtables meeting or work with a remodeling company on-site one of the questions that I ask of all the attendees as part of ice-breaking efforts is: “When did you get your first job?” More often than not most of the people in the room started working in their mid
If you’ve had trouble finding and hiring the right people to grow your remodeling business, you’re not alone. In fact, a recent study showed that nearly half of small business owners are finding it difficult to find qualified employees. With advancements in technology impacting so much of how we do business, the question is, is
Tracking and accounting for employee time has come a long way from its simple beginnings. WHICH CAME FIRST? In this country, the credit for the first employee timekeeping device goes to Willard Le Grand Bundy who took out a patent in 1890 although his may not actually have been the first time clock. He and
When you’re running a small-medium sized remodeling company, you likely have a limited budget for advertising and marketing. It’s understandable—even advisable—to direct the bulk of your limited budget to programs you believe will generate a rapid and measurable return on investment. Considering that even marketers are skeptical about social media’s short-term lead/sales generation potential, it’s
Do you find yourself constantly aggravated about never having the cash on hand to accomplish all you desire or the capacity to jump at opportunities as they arise? As small amounts of reserve capital begin to accumulate, it’s incredible how many demands surface to deplete us of that money: quarterly tax deposits, a job gone
