I’m just returning from Remodeling Excellence week in Kansas City where I not only facilitated two fantastic Remodelers Advantage Roundtables groups, but I also had several sessions during the week’s capstone event: The Remodelers Summit. As usual, I heard some fascinating stories and learned more about some of the unique challenges Remodelers face. Unfortunately, I also
Are you using Houzz to promote your website online? I’d guess that about 90% of PowerTips readers are using Houzz. It’s a fantastic tool to get more exposure for your remodeling projects and your business. It can also be a great way to drive traffic back to your website. That said, you want to convert as
How long has it been since you’ve updated your resume? As the owner of a remodeling business, I wouldn’t be surprised if it’s been many years (if ever). But you need to update it today. Don’t worry. It’s not because I’m privy to an impending doom that is going to close down your company. But I
Few Remodelers have made a conscious effort to identify and define their brand personality. But it’s a critical tool for guiding how your brand is portrayed in the marketplace. Your brand personality influences everything from your letterhead to who you hire. If you’re not familiar with the term, brand personality is a set of human
Remodeling and home improvement companies generally fall into two camps when it comes to interacting with prospects on the phone. Camp One: Virtually every call from a homeowner results in the company sending a salesperson out to their home. This is called Under-Qualifying, or UQ. Camp Two: When a homeowner calls, the inside salesperson asks
Unless your business has piles of cash available there will—at some point—probably be a need for a short-term or long-term cash infusion to get through. Before approaching a lender for either a loan or a line of credit, first and foremost, your company house must be in order. To successfully approach any financial institution for
In the first two days of August I had on-line meetings with four clients all in a panic because gross profit margin for the first six months of the year varied widely – from -55% to +104%. And they should be panicked – how can you trust your numbers with that kind of variance? You
Remodeling sales can be broken down into a series of small decisions the homeowner must make, culminating (hopefully) in the signing of a contract with you. An important, and often overlooked, factor in getting through the requisite series of decisions from the homeowner, is whether the salesperson thinks that the next decision is an easy
If you haven’t heard of Pokémon Go in the last month or so, you’ve really got to watch the news or talk to a millennial once in a while. It’s huge right now and it could, potentially, be a great marketing tactic for you to exploit. What is Pokémon Go? Pokémon Go is a game that you
Running a business means dealing with change. To remain the best one can’t rest. The marketplace is full of companies ready to take yours down. Yes, they may be friendly competitors, but their success might come at the price of yours. How to remain on top or get closer to the top? Embrace change. Easily
