As remodelers, public relations is often an overlooked part of your marketing mix. We spend so much time and money on online marketing, PR is an afterthought. But with the web’s insatiable need for content, placing projects to get publicity should be a part of your strategy. In this episode, Roundtables member Jim Zack tells
I’ve been with Remodelers Advantage now for roughly a year and a half and as we head into 2019, I continue to work with Steve Wheeler, our Business Development leader, on finding and bringing in new members to our Roundtables groups. One of the big questions Steve and I discuss often, when looking at ways
As companies experience growth, there are tipping points where changes need to be made. One of those points is when you realize you need additional management for the organization. Many remodelers are considering adding a General Manager, but are unsure how it will work in practice. The Cleary Company of Columbus, OH, reached this tipping
Company culture — we talk about it frequently in our Podcasts, PowerTips Blog posts and in the Roundtables meetings with our members. It’s an important factor in attracting new employees, and in keeping your existing staff happy and productive. A good company culture encourages growth, and in this business environment, many remodelers are taking on
Virtual reality creates immersive environments in real time. For remodelers, that means your clients could preview and even “walk-through” their projects to see if they like what they’re seeing. Guest Chris Katkish says VR can help remodelers streamline their sales and design process, trim the length of the sales cycle, and boost production efficiency by
It’s that time of year again — when we look back to see what worked and what didn’t for your business, the good decisions made and others you’d change. Did this year bring the success you’ve been building toward or was it a challenging year that fell short of your goals? But it’s also time to look forward. To figure out and
Your website could be the first time a prospective client encounters your remodeling business. What they find there may get you the job or send them off into the ether, never to be seen again. In this episode, Victoria grills our own Mark Harari on how to make a remodeler’s website into a lead-generating machine.
Adding video content to your marketing mix is increasingly important to brands across the board, and especially to small- and medium-sized businesses like remodelers. A recent Forbes article goes so far as to say it’s crucial to your advertising and marketing mix — because consumers engage more with video, especially on social media, than anything
The Great Recession gobbled up a whole slew of remodeling companies, but more of them fail during an economic expansion than during a contraction. Growth is great, but it’s risky, and knowing how not to grow will put you ahead of the game. In this hot market, there are so many opportunities, you can get
With work booming, many remodeling companies are in growth mode. If you’ve been working out of a home-based office, it may be time to fly the coop. No one wants to spend money on rent or another mortgage if you don’t have to, but if working out of your home is limiting your company’s growth
