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PowerTips Book Recommendations: October 2018

PowerTips Book Recommendations: October 2018

The cooler weather and waning daylight of Fall is creeping in, and the idea of lighting a fire and settling down with a good book (and maybe a hot toddy) is becoming more appealing. We’ve gathered reading recommendations from thought leaders in the remodeling industry — take a look at what they’ve been reading and…

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Posted in: Book Recommendations, PowerTips, PowerTips Articles

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[Podcast] Episode 36: How to Make Your Photo Gallery a Lead-Generating Powerhouse with Tanya Bamford

One of the most powerful sales tools your remodeling company has often lies fallow on your website — your project photo galleries. With a little creativity, those photos can be transformed into compelling client success stories. This will boost your organic search rankings, super-charge lead generation, and result in more sales. The power of storytelling,…

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Posted in: Business Management, Marketing, Podcast, PowerTips, PowerTips Unscripted

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Looking for LEAN: Better Customer Experiences All Around You

Looking for LEAN: Better Customer Experiences All Around You

Creating a successful remodeling company, one that’s profitable year in and year out, isn’t easy. That’s where LEAN comes in. You can look to many well-known companies for signs of how they incorporate LEAN practices and principles into their processes — and how that positively affects the customer experience.  Every day, we experience situations that have processes that are anything…

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Posted in: Business Management, Financial Management, PowerTips

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[Podcast] Episode 35: Why You Should Have a Personal Vision Statement with Dave Bryan

A personal vision statement charts your course — in life and in business. If you don’t have one, you might as well be lost at sea when you’re making decisions. For Dave Bryan, his personal vision statement serves as his North Star, allowing him to plot his course through his life. “There are a million…

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Posted in: Business Management, Leadership, Podcast, PowerTips, PowerTips Unscripted

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Define Your Target Projects and Aim at Higher Profits

Define Your Target Projects and Aim at Higher Profits

The remodeling business is strong, and economists expect it to continue to grow. That’s great news, but are you taking on your most-profitable jobs? It’s easy to take a variety of projects right now, but if you’re not strategic about it, your bottom line might suffer. If you don’t know which projects make your company…

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Posted in: Business Management, Financial Management, Leadership, PowerTips, PowerTips Articles

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[Podcast] Episode 34: The Evolution of SEO with Spencer Powell

Marketing is getting more complicated, and search engine optimization can seem like voodoo or black magic. The SEO landscape is always changing, as Google adjusts its algorithms every day. The goal remains the same, though — growing your organic traffic online to rank higher in the search listings, so you get found by the people…

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Posted in: Marketing, Podcast, PowerTips, PowerTips Unscripted, Technology

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Securing Your Website: It’s Time To Lock Things Up

Securing Your Website: It’s Time To Lock Things Up

I’m sure you pay a lot of attention to security. You lock up your materials, tools, vehicles, and job sites. Your office probably has an alarm. And your phone undoubtedly requires a password, a secret pattern, or your face to unlock it. But what I’m not sure about is whether or not you’ve thought much…

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Posted in: Marketing, PowerTips, PowerTips Articles, Technology

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