A successful remodeling business isn’t only dependent on tactics or the larger strategy behind them. A company’s culture plays a crucial role in executing any business strategy. In this episode, Brian Gottlieb discusses the key steps needed for a business to implement their desired strategy with Victoria and Mark. Brian Gottlieb is the founder and
Physics and chemistry affect the interior of every home, every day. Performance testing can enable remodelers to predict and prevent health, safety, and comfort issues, earn more for your work, and predict and prevent callbacks, claims, and lawsuits. As a remodeler, you have two choices. You can test for and design performance controls into your
Social media marketing is great for remodelers — it’s simple and inexpensive. It may be too simple, though. It’s so easy to merely post a picture from your phone of something happening on a job, in the office, or at an event and think you’re done. A common mistake small businesses and brands trying to
There’s an overlooked opportunity for you to shine in your marketing. For some of you, this opportunity only comes once a year. For others (like many of our Roundtables members) it comes nine or 10 times a year. Regardless of how often the opportunity presents itself, odds are you’re squandering it. It’s your “out of
Research proves referred clients cost less to acquire, are easier to close, and are more valuable to your business over time. So why don’t more companies ask for them? In this episode, Tanya Bamford joins Victoria and Mark to share ways to help you fire up your referral engine, and get more business without spinning
The Dilly Dilly Manifesto: The Secret to Marketing, Sales, and Life, was originally published on Mark Harari’s LinkedIn account, and we liked it so much, we wanted you to give you a chance to read it here, too. Are you like me? When you get an email from someone with a misspelled word, do you
Your reputation is your most valuable business asset — but don’t think for a minute that doing high-quality work and providing top-notch service is enough to make and keep it spotless. The Internet has made it all too easy for people to publicly tarnish your good name — quickly. Take the initiative, and manage your
Marketing for a remodeling business is often handled by the owners themselves, an office manager, an intern, or someone solely responsible for marketing such as a Marketing Director or Coordinator. Regardless of who your champion is, marketing is often a hectic, fast-paced endeavor; trying to keep up with the pace of a growing remodeling firm
We’re big believers in the power of blogging to generate interest and business. Today we’re talking to someone in the trenches who’s also a believer, because it’s helped him in growing his business, gaining credibility, elevating customer loyalty, and — most importantly — generating cost-effective, exclusive leads. In this episode, Mike Foti discusses his business
Your inbox is probably similar to mine, with half a dozen emails from industry publications and organizations asking for nominations and entries into various industry awards competitions. In today’s PowerTips we throw it back to a previous episode of PowerTips TV as Victoria walks through “Tips & Tactics” when looking at entering, winning and then
