Our Roundtables members share their financial metrics at every meeting, in what we call the composite report. But there’s one field that’s almost always reported as zero. It’s the proactive outbound sales call metric. It’s confusing to many, not just as a field on a spreadsheet, but as an activity. Abe Degnan says this metric
It’s that time of year — it’s time to put together your company’s marketing plan for next year. If you don’t know where to start or what your plan should include, Mark’s here to help. In this episode, Mark is on a one-man mission to get your strategic marketing plan into shape. First thing to
There’s not much that’s more frustrating than missing out on business opportunities close to home. Understanding the numbers that surround your business’s trade area is critical to determining what may be flying under your radar. Through analytics, you can interpret those numbers and take advantage of what they tell you. In this episode, Nick Ogle
An aging skilled workforce is retiring, and there’s a shortage of younger people taking their place. It’s a hot topic among remodeling companies, who are still searching for the right answers to solving their labor shortage. In this episode, Mischa Fisher, Victoria, and Mark discuss what you can do to bridge the skills gap, and
Caring for our veterans should be a national priority when they come back home. The Specially Adapted Housing (SAH) program offers grants to service members and veterans who have certain severe service-connected disabilities. The grants assist with building, remodeling, or purchasing an adapted home, but the program needs remodelers and builders to make it work.
While you’re trying to please your clients, hit your schedules and margins, and juggle everything else, you can use all the help you can get. One way to bring in some assistance is by reaching out to your product manufacturers. In this episode, Aaron Wingert discusses the benefits of having a relationship with your manufacturers
For many, caring for other people is just part of our world view — whether you give to charity through your church, through private donations, or through other methods like sponsored bike rides or other fundraisers. But if you haven’t considered involving your business, you should. Russell Fuller’s first foray into giving to charity was
One of the most important aspects of marketing is positioning your company in your space — but many remodelers often overlook this critical component. However, it’s the best way to separate your company from the competition, especially if you’re in a crowded market or competing against entrenched firms. Wes Powell, co-owner and vice-president of Builder
I tell any remodeling business owner to put pricing on their website, either directly or through a lead capture — a user entering their email address to access the information. More often than not, I get a shocked response, followed by one of these types of objections: I can’t just put my pricing out there
It’s time for another Unscripted Back-Up. It’s a chance to revisit some of our best and most informative episodes. They’re jam-packed with information you can use — so if you missed it the first time around, here’s your chance to catch up. Growing your remodeling company is filled with pitfalls and challenges that can prevent
