Category: Marketing

Planning in Uncertain Economic Times by Linda Case

In September of 1930, at the start of the Great Depression, business people and politicians gathered in Cape Charles, Va. to perform a mock burial. Caskets containing “Old Man Business Depression,” his wife “Mrs. Pessimism” and his daughter “Miss Misfortune” were unceremoniously dumped in a watery grave in the Chesapeake Bay. Unfortunately, while temporarily lifting

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Stay In Touch Marketing

Believe it or not, there are still business owners out there who do not have a consistent way to reach out to their previous clients and others who can refer business to the company. I recommend that you reach out to this valuable group at least once a month with something — a call, a

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Six Great Web Site Tips

Thompson Remodeling, Inc., has a strong presence in its Grand Rapids, Mich., market— and beyond. The company’s reach and image are augmented by a top-notch Web site (http://www.thompsonremodeling.com/). With its scrolling photos, prominent company logo and contact information, and regular updates about the firm’s doings, the eye-pleasing site is informative and never static. Company president

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