Imagine having a list of thousands of people who know you, trust you and will one day need your services (or will know someone that does). This should be the goal of every successful remodeler. We can talk about your website’s Testimonials page, Portfolio page or even your About Us page until you’re blue in
In the last issue, we discussed the simple secret to capturing business from repeat customers. This week, I’d like to focus on the second source of your database goldmine — referral leads. The Importance of Referral Leads According to a survey conducted by the National Association of Home Builders (NAHB), professional remodelers attribute 37 percent
A myth exists in the remodeling world that repeat business and referral leads will come to you without you lifting a finger. Too many remodelers believe this myth and spend all their effort and money trying to look outside of this valuable community for business. The sad thing is that these outside sources typically deliver
Are you the perfect choice for your customers? I have no doubt that you are. The fact that you are a loyal PowerTips reader proves that you’re committed to being the best at what you do. But do they know that? Do your potential clients arrive at your website and say, “This is exactly what
Do you know where you are going? A wise man once said “If you don’t know where you are going, any road will take you there!” Yet business experts agree that goals power businesses. By defining your business goals for the coming year, you’ll be able to target your marketing efforts to reach them. Carefully
When I ask remodelers what marketing tactics they most rely on, I usually get the same answers. Number one is almost always Referrals. As it should be. Referrals are commonly referred to as the lifeblood of a remodeling company. And the reason is obvious: since they come from a credible third-party you are instantly trustworthy. The
As consumers become more and more overwhelmed with advertisements, content marketing is rising to the top of the Must-Do-List for remodelers looking to successfully get their message through the noise and generate leads.
Many remodelers miss the chance to market to a wonderful audience: the people who own the homes surrounding their current jobs. Because they’re likely to have a similar buying profile to your current customer, and live in the same age home, they’re excellent prospects. A well thought-out program will establish your company name in the
While marketing isn’t brain surgery, it does take a bit of thinking and planning to create a program that uses dollars efficiently and yet produces quality leads. Set the stage for success by defining your market and calculating the amount of business your marketing program needs to generate. Know Your Market Step one in shaping
Email newsletters should be an integral part of your marketing strategy. People love to read timely information on topics that are of interest to them. A newsletter campaign will serve to keep your name firmly “top-of-mind” with your customers and is a great way to solidify your remodeling company as an industry leader. Here are
