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The Remodelers Guideto Marketing


Securing Your Website: It’s Time To Lock Things Up

Securing Your Website: It’s Time To Lock Things Up

I’m sure you pay a lot of attention to security. You lock up your materials, tools, vehicles, and job sites. Your office probably has an alarm. And your phone undoubtedly requires a password, a secret pattern, or your face to unlock it. But what I’m not sure about is whether or not you’ve thought much…

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Posted in: Marketing, PowerTips, PowerTips Articles, Technology

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Find Email Annoying? Here’s Why You Shouldn’t

Find Email Annoying? Here’s Why You Shouldn’t

A lot of remodelers I speak with say they’re annoyed by email, and hesitate to send it to their prospects or clients so they don’t get annoyed too. I’m pushing back on this. Email is only annoying when it’s not relevant (helpful, entertaining, interesting). I’d argue that all marketing is that way — not just…

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Posted in: Marketing, PowerTips, Sales

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It’s Your Call: Weeding Out Unqualified Leads

It’s Your Call: Weeding Out Unqualified Leads

It’s been a busy year so far, and economists predict the remodeling business will continue its strength. That means your time, and your team’s time, is at a premium. To use it efficiently, you’ve got to concentrate on the leads that will turn into jobs. Without a crystal ball, though, it can be hard to…

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Posted in: Marketing, PowerTips, PowerTips Articles, Sales

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Make It an Event! Throw a Party Mid-Project

Make It an Event! Throw a Party Mid-Project

Remodeling is a deeply personal business, and getting out of the office and creating relationships lifts you above your competition. Event marketing is a key way to boost your profile, reconnect with past clients, meet interested prospects, and generate more leads. A booth at your regional home show is one of the more obvious examples…

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Rethink Your Remodeling Content Strategy in 2018 To Get Noticed — Part 2

Rethink Your Remodeling Content Strategy in 2018 To Get Noticed — Part 2

Last week, we looked at the changes in SEO and content when it comes to your marketing strategies. This week, we’ll go further into how to create and organize your content so it draws your audience in the new search landscape. To get the most out of the new search tools, you need to better…

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[Podcast] Episode 26: How the Media Business Can Transform Your Remodeling Company with James Carey

With so many new media and communication outlets, it’s hard to know what channels to use for your own marketing. But that also means there are opportunities — and getting your message out to an audience is easier than ever. Taking the plunge into media can change your business. In Episode 26, Victoria and Mark…

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Posted in: Leadership, Marketing, Podcast, PowerTips, PowerTips Unscripted

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Rethink Your Remodeling Content Strategy in 2018 to Get Noticed – Part 1

Rethink Your Remodeling Content Strategy in 2018 to Get Noticed – Part 1

Content marketing and SEO are changing — quickly. Strategies that just a few months ago grew your organic website traffic simply aren’t as effective today.   What’s a marketer to do to continue helping her company get the results that were promised? Well, roll up her sleeves and do what a marketer does best —…

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