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The Remodelers Guideto Marketing


It’s Awards Season… Are you Prepared to Win?

It’s Awards Season… Are you Prepared to Win?

Your inbox is probably similar to mine, with half a dozen emails from industry publications and organizations asking for nominations and entries into various industry awards competitions. In today’s PowerTips we throw it back to a previous episode of PowerTips TV as Victoria walks through “Tips & Tactics” when looking at entering, winning and then…

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Posted in: Leadership, Marketing, PowerTips, PowerTips Articles, PowerTipsTV, Public Relations

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[Podcast] Episode 55: Why and How to Start Your Own Podcast

In an extremely meta podcast, we talk about podcasting — and the top reasons you should start your own. We were prompted by an email from a Roundtables member asking why and how to do it. Podcasting is growing by leaps and bounds — 51% of the population has listened to a podcast. Of those listening,…

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Posted in: Business Management, Marketing, Podcast, PowerTips, PowerTips Unscripted, Public Relations

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Website Conversion Killers: What You Need to Know

Website Conversion Killers: What You Need to Know

Remodelers and Custom Home Builders spend millions every year, driving prospective clients to their websites and landing pages.. doing everything in their power to get visitors to hit that “contact us” link or fill out a form to provide more information and request a meeting with you… Eureka… A Conversion! A Lead! A Potential New…

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Posted in: Business Management, Marketing, PowerTips, PowerTips Articles, Technology

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PowerTips Book Recommendations: February 2019

PowerTips Book Recommendations: February 2019

Every week we ask our PowerTips Unscripted guests to name their favorite business book, and the choices can be surprising — either because they’re new to us or because they’re old favorites that are worth reading again.    Mike Medford Sr., Medford Design Build The Power of Positive Thinking, by Norman Vincent Peale Mike’s pick…

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Posted in: Book Recommendations, Business Management, Leadership, Marketing, PowerTips, PowerTips Articles

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Building Green, Earning Green: Consumers Want Healthier Remodeling

Building Green, Earning Green: Consumers Want Healthier Remodeling

In a new study, researchers at the Joint Center for Housing Studies of Harvard University have identified that consumer interest in healthy home environments is at an all-time high. That interest extends to healthy home remodeling projects. Younger homeowners, those 25-44 years old, are most concerned about their home environment having a negative impact on…

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Posted in: Business Management, Marketing, PowerTips

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[Podcast] Episode 47: How Social Proof Can Ignite Massive Growth with Josh Kelly

Reviews are the lifeblood of any remodeling company. But are you getting the best social proof of your company’s performance from your clients? Social proof is simply getting credit for what you’re already doing, says Josh Kelly. But it can spur your company to massive growth when done right. In this episode, Josh talks to…

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Posted in: Business Management, Marketing, Podcast, PowerTips, PowerTips Unscripted, Sales

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[Podcast] Episode 43: The Power of Public Relations with Jim Zack

As remodelers, public relations is often an overlooked part of your marketing mix. We spend so much time and money on online marketing, PR is an afterthought. But with the web’s insatiable need for content, placing projects to get publicity should be a part of your strategy. In this episode, Roundtables member Jim Zack tells…

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Posted in: Marketing, Podcast, PowerTips, PowerTips Unscripted, Sales

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