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How Remodelers Can Beat Declining Organic Reach on Facebook

How Remodelers Can Beat Declining Organic Reach on Facebook

You’ve probably heard all about Facebook’s declining Organic Reach by now. For those of you who are tracking your social media analytics, you’ve probably even seen the steep decline for yourself. These numbers are a bit more deceiving than you may think, and there are tried and true strategies to help combat the decline. So…

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Create Raving Fans With Micro-Influencer Marketing

Create Raving Fans With Micro-Influencer Marketing

Large brands have used celebrity endorsements for decades… and the latest trend has turned more toward how these celebrities are now influencers when it comes to buying decisions. Kylie Jenner, for example, leverages her 25 million Twitter followers by charging ~$500k per tweet if she endorses a product. We certainly aren’t suggesting you reach out…

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Posted in: Marketing, PowerTips, PowerTips Articles, Sales

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Google AdWords vs Facebook Advertising: Which One is Right for You?

Google AdWords vs Facebook Advertising: Which One is Right for You?

We all have questions that we get a lot. For example, as soon as someone finds out you’re a remodeler, they probably ask you if you have friend discounts or if HGTV is realistic. I’m going to address a question I get all. the. time. from remodelers. In fact if I’m honest, from PEOPLE all…

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[Podcast] Episode 9: Seven Steps to Earning Positive Online Reviews with Bryan Sebring

Online reviews can be the “Lifeblood” of any remodeling company’s business and marketing strategy and in Episode 9, Victoria and Mark speak with Bryan Sebring a very successful remodeler who has mastered the art of collecting online reviews from his satisfied clients. Bryan is the Owner of Sebring Design Build in Naperville, IL and has…

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Posted in: Business Management, Marketing, Podcast, PowerTips, PowerTips Unscripted, Sales

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[Podcast] Episode 6: Behind the Scenes of an HGTV Pilot with John Huffman

Lights, Camera, Action! Getting the brand exposure of a TV pilot, aired on a national media channel like HGTV, can seem like every remodeler’s dream… But is it? What’s involved? Is it disruptive to your business? Do you get leads from it? Is it as exciting as it sounds? In Episode 6, Victoria and Mark…

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Posted in: Business Management, Marketing, Podcast, PowerTips, PowerTips Unscripted, Sales

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PowerTips Book Recommendations: February 2018

PowerTips Book Recommendations: February 2018

At many Remodelers Advantage meetings, gatherings, podcast episodes, speaking events, etc. the subject of recommended books comes up frequently. As a monthly feature here on PowerTips, we want to capture these recommendations and make them available for download/purchase. In the future we will tap into more of our member Roundtables groups, sponsors, associates and other…

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Posted in: Admin & Human Resources, Business Management, Financial Management, Marketing, PowerTips, PowerTips Articles

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Running Your Remodeling Company Using Dashboards

Running Your Remodeling Company Using Dashboards

In order to run a profitable remodeling company, you have to understand your business inside and out. That is why Remodeler’s Advantage pushes its members to measure every aspect of the business. Everything from your marketing to your financials, it is important to measure key data points and make decisions based on that data to…

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Posted in: Admin & Human Resources, Business Management, Marketing, PowerTips, PowerTips Articles

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