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Adding video content to your marketing mix is increasingly important to brands across the board, and especially to small- and medium-sized businesses like remodelers. A recent Forbes article goes so far as to say it’s crucial to your advertising and marketing mix — because consumers engage more with video, especially on social media, than anything…
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With work booming, many remodeling companies are in growth mode. If you’ve been working out of a home-based office, it may be time to fly the coop. No one wants to spend money on rent or another mortgage if you don’t have to, but if working out of your home is limiting your company’s growth…
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The idea of selling something feels sort of dirty to a lot of people, especially if you’ve been on the wrong end of a heavy-handed salesperson. Getting your arm twisted until you succumb and make the purchase. Promises made that turn out to be empty about the benefits of buying something. Ugh! But good sales…
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The winter holidays are coming — displays are already up in some stores. We’re not even to Halloween, but it is a reminder that parties and celebrations for you and your staff are coming soon. Some of you already have party plans in place — it’s not to soon to start thinking about it. Throwing…
Continue Reading →One of the most powerful sales tools your remodeling company has often lies fallow on your website — your project photo galleries. With a little creativity, those photos can be transformed into compelling client success stories. This will boost your organic search rankings, super-charge lead generation, and result in more sales. The power of storytelling,…
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Creating a successful remodeling company, one that’s profitable year in and year out, isn’t easy. That’s where LEAN comes in. You can look to many well-known companies for signs of how they incorporate LEAN practices and principles into their processes — and how that positively affects the customer experience. Every day, we experience situations that have processes that are anything…
Continue Reading →A personal vision statement charts your course — in life and in business. If you don’t have one, you might as well be lost at sea when you’re making decisions. For Dave Bryan, his personal vision statement serves as his North Star, allowing him to plot his course through his life. “There are a million…
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