All posts by: Spencer Powell

4 Must-Haves for Generating High-Quality Remodeling Leads

Let me guess. You need more remodeling leads. If you tried digital marketing in 2015, you likely employed a combination of: email marketing social media website re-design And let me guess: few of the “leads” you received from these marketing initiatives turned into revenue-generating jobs. You’re not alone. Several times a week, we hear from […]

Are Internet Remodeling Leads Worthless?

Twenty years ago, lead nurturing looked like this for most business owners: Wait for the phone to ring. Call every person to talk about their project and pricing. Bring on a new client. Today, in 2016, the landscape for remodelers is vastly different and much more promising, primarily because we’re no longer at the mercy […]

Understanding Social Media for Your Remodeling Business

If you’re not using Facebook, your customers won’t find you. You don’t have a Twitter account for your business?  How do you even get by? You have to be on Houzz and Pinterest, or your business will decline. Sound familiar? Yes, these channels are important to your remodeling business but not just because they are […]

5 Ways Remodelers Should Be Using Instagram

Have you heard of Instagram?  I’m sure you have since they were acquired by Facebook for $1 billion dollars back in 2012.  Now why would they do that?  Forbes gave us 10 reasons why here, but I think they did because they realized that’s where the younger generation was gravitating.  That’s where the eyeballs were […]

What Percentage of Remodeling Leads Are Ready to Buy Now?

Whenever I talk to remodelers, they all have one thing in common.  Not enough leads.  I’m not surprised by this.  Most businesses can always use more leads.  However, I think there’s something else that’s really the problem here. Most remodelers aren’t taking action in order to capture leads that aren’t “sales qualified”. You see, there’s […]

The ABCs of SEO for Remodelers

SEO. Search Engine Optimization. These terms can be frustrating and confusing for many remodelers. Part of the problem is that Google is always changing their algorithim, so if you aren’t in the industry, it can be tough to keep up! They are making small changes almost daily and large changes multiple times per year. For […]

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