All posts by: Spencer Powell

4 Remodeler Marketing Mistakes to Avoid in 2020

Are you ready to get real about the marketing mistakes your remodeling business made this year? One of the best ways to grow is to learn from your mistakes and vow to do better in the future. We surveyed remodelers from across the U.S. and Canada in Builder Funnel’s inaugural State of Remodeler Marketing Report […]

Find Email Annoying? Here’s Why You Shouldn’t

A lot of remodelers I speak with say they’re annoyed by email, and hesitate to send it to their prospects or clients so they don’t get annoyed too. I’m pushing back on this. Email is only annoying when it’s not relevant (helpful, entertaining, interesting). I’d argue that all marketing is that way — not just […]

4 Reasons Why Instagram is a Powerful Marketing Tool for Remodelers

You’ve discovered Instagram among the barrage of evolving and emerging social media platforms. FINALLY – a platform that you understand. Pictures, a caption, and maybe even a few related hashtags. Easy! Instagram’s simplicity is part of what draws users to it. It’s minimalist and streamlined – and it’s in everyone’s pocket. And whether you’re willing […]

The Critical Lead Tracking Step That Most Remodelers Are Missing

If you are a part of Remodeler’s Advantage Roundtables or have been a part of Remodeler’s University for a while, you know the importance of lead tracking. Where are you getting the most leads? The best leads? (the leads that translate to design and construction agreements). Most remodelers are doing the basics, and are at […]

Do You Have a Good Sales System?

Most remodelers I talk to don’t have a sales system. They have parts of one. You might be reading this thinking, “I have a sales process. I have a system.” I encourage you to read this post and look at your own system to see where there might be some holes. The worst thing our […]

3 Quick Marketing Wins for Remodelers

Many remodelers don’t start thinking about marketing until the revenue pipeline is looking slim .  This can be a tough spot to find yourself in. As far as a larger marketing strategy is concerned, that’s the topic of another blog post.  But for today, I wanted to give you three quick marketing tactics you can use to […]

How to Use Deal Stages to See a Visual Pipeline of Revenue

Are you currently using a CRM (Customer Relationship Management) to track prospects, leads, and customers?  If not, you’re missing out on revenue! (This was me a few years ago). In just a second I’m going to share the three step process I use to maximize my revenue and stay ahead of potential downturns. But first, […]

Get More Houzz Leads With This One Simple Tactic

Are you using Houzz to promote your website online?  I’d guess that about 90% of PowerTips readers are using Houzz.  It’s a fantastic tool to get more exposure for your remodeling projects and your business.  It can also be a great way to drive traffic back to your website. That said, you want to convert as […]

How Remodelers Can Create a Killer Open House Campaign

What’s better than a job well done? A remodeling job that brings in more referrals. A common way to grow business is by hosting an Open House. Though there are some tried-and-true elements (yard signs, door flyers, anyone?), there’s a big opportunity that a lot of people overlook: and that’s integrating on-the-ground efforts with online […]

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