All posts by: MARK HARARI

The No.1 Email Mistake I Know You’re Making

Every single touch with another human being is an opportunity for your company to shine. It’s a chance to differentiate yourself from the competition. And the out-of-office reply is the single most overlooked opportunity a remodeler has to be remarkable. Now, the amount of mileage you can get on this will certainly vary. If you’re new […]

The Most Overlooked Way to Increase Your Marketing Budget

Marketing is the grease that keeps the company wheel going. The better the marketing, the more leads. The more leads, the more sales. The more sales . . . well, you get the picture. But marketing programs cost money. In this week’s episode of PowerTips TV Victoria helps you find more money to do more marketing. It […]

The Secret to Creating a Great Company Culture

On this week’s episode, Victoria gives you tips you can use to help ensure you have a fantastic company culture. And if you’re thinking, “why should I worry about that?” consider this: A great culture drives happy employees. Happy employees turn customers into raving fans. And raving fans, my friend, drive referrals. Something to ponder Have […]

Porch.com Partners with Remodelers Advantage

Porch.com and Remodelers Advantage Partner to help connect members to homeowners actively pursuing their next remodeling project August 1, 2014 – Today Porch.com (http://porch.com) and Remodelers Advantage (https://remodelersadvantage.com/) announce a partnership that will help connect millions of homeowners nationwide with Remodeler Advantage members. The partnership will help members quickly get started on Porch with a […]

Where to get Top-Notch Marketing Techniques for Free

I’d venture to say that 98% of remodeling companies do not have a professional copywriter and/or art director on their staff. But what if I told you that you could get the expertise of these talented (and expensive) professionals for free? You may be thinking “Mark, you’re nuts.” Then again, “what’s a copywriter?” or “why would […]

How to Plant and Grow Your Very Own Customers

Imagine having a list of thousands of people who know you, trust you and will one day need your services (or will know someone that does). This should be the goal of every successful remodeler. We can talk about your website’s Testimonials page, Portfolio page or even your About Us page until you’re blue in […]

Keeping Your Eye on (The Right) Ball!

Excerpted from a  From the Business Leaders podcast – a series exclusively for Remodelers Advantage Members. If you’re like me, you’re busy! You don’t have time to watch every single area of your business to make sure that things are on track for a profitable year. So, take a page from our top members, remodeling […]

When Job Costs Overrun… Take Quick Decisive Action

Every remodeler battles job cost overruns. They are universal to this business and are the single most common reason remodelers are not profitable. Ninety percent of overruns will be in the labor category. That’s not surprising since estimating labor is an act of judgment and the actual job performance is subject to so many variables. […]

The Marketing Tactic Remodelers Don’t Use Enough

When I ask remodelers what marketing tactics they most rely on, I usually get the same answers. Number one is almost always Referrals. As it should be. Referrals are commonly referred to as the lifeblood of a remodeling company. And the reason is obvious: since they come from a credible third-party you are instantly trustworthy. The […]

    Cart