All posts by: MARK HARARI

When Job Costs Overrun… Take Quick Decisive Action

Every remodeler battles job cost overruns. They are universal to this business and are the single most common reason remodelers are not profitable. Ninety percent of overruns will be in the labor category. That’s not surprising since estimating labor is an act of judgment and the actual job performance is subject to so many variables. […]

The Marketing Tactic Remodelers Don’t Use Enough

When I ask remodelers what marketing tactics they most rely on, I usually get the same answers. Number one is almost always Referrals. As it should be. Referrals are commonly referred to as the lifeblood of a remodeling company. And the reason is obvious: since they come from a credible third-party you are instantly trustworthy. The […]

Meeting Our Commitments

Our whole team came back from the Summit on a high. There was so much about that conference that just seemed to work and, to us, represented so many of our core values– sense of community, welcoming, nurturing, continual improvement and more–and your stream of positive comments during and after the event cemented this feeling.

The Science of Blogging

As consumers become more and more overwhelmed with advertisements, content marketing is rising to the top of the Must-Do-List for remodelers looking to successfully get their message through the noise and generate leads.

The Three Faces of a Growing Leader

When one of our Stages of Growth Strategists completes an X-Ray for an organization, a large part of that process includes the role the CEO or company president plays during his or her company’s specific stage of growth. In each stage, the leader must take on the role most needed by the company, and there […]

How to Build Relationships with Your Customers

One of the best things about today’s selling style is that you have a chance to get to know your prospects before you begin developing a proposal. The best time to learn is within the first few minutes of your sales call. Before you start talking business, make an effort to get to know your […]

Prospecting for Quality Leads: Jobsites Present Huge Opportunity

Many remodelers miss the chance to market to a wonderful audience: the people who own the homes surrounding their current jobs. Because they’re likely to have a similar buying profile to your current customer, and live in the same age home, they’re excellent prospects. A well thought-out program will establish your company name in the […]

The Secret to Planning for Profit

Profit is so elusive, so easy to wear away or lose altogether, that it takes enormous effort to protect your bottom line. A budget is your best line of defense in guarding your profit. The dictionary defines budget as an itemized summary of probable expenditures and income for a given period. Another way–a much more […]

Marketing 101: Fundamentals are the Key to Your Success

While marketing isn’t brain surgery, it does take a bit of thinking and planning to create a program that uses dollars efficiently and yet produces quality leads. Set the stage for success by defining your market and calculating the amount of business your marketing program needs to generate. Know Your Market Step one in shaping […]

    Cart