All posts by: MARK HARARI

How to Make an End of Year Marketing Plan

With the year coming to a close, your marketing plan for the coming year should be well underway. But as I speak with remodelers about their plans for the future, most just start rattling off a list of tactics that they plan to implement. When I rephrase the question to ask about their objectives and […]

4 Tips to Connecting with Millennials

Millennials will make up 50 percent of the workforce in just five years. Although many are still in school, ComScore estimated in 2012 that they already account for $170 billion in buying power. The millennials, also known as Generation Y, is the name given to those born from the early 1980’s to 2000. 79 million […]

How to Avoid Workplace Sabotage

While doing a little Sunday morning reading this weekend past, I stumbled across an interesting study conducted by the University of British Columbia in 2011. Their paper, A Social Context Model of Envy and Social Undermining, revealed the components necessary for sabotaging a coworker. Sabotage can include spreading rumors, withholding important information, or secretly sabotaging […]

Say Goodbye to Free Estimates

“Click here for your free estimate.” Is this phrase on your website? Are you one of the thousands of remodelers that use this promotion to generate inquiries? If you are doing it as a purposeful marketing tactic, then more power to you. But if you hate driving around giving free estimates and think you don’t […]

12 Big Brands That Use WordPress and Why You Should Too

If you’re not familiar with it, WordPress is an open source (i.e., free) content management system (CMS). The primary benefit of using some sort of CMS for your website is you can go in and update it yourself anytime you like—no programmer needed. WordPress is the perfect website solution for remodelers of all sizes because it’s versatile, easy […]

Surprise! Your Company May Not be a Business

Most remodelers I speak to think they own a remodeling business. But this isn’t always the case. Some are surprised to learn that they are, in fact, running a practice. Do you know which you own? In this week’s episode of PowerTips TV, I’ll discuss the differences between a business and a practice, the pros and […]

How to Quickly Connect with People and Make a Tremendous Impression

It’s time for the first ever installment of “Skills every remodeler should have, but don’t think it’s very important, so they don’t take the time to figure out how to do it.” (It’s a working title.) Let’s kick off this series with the burning question, “How can I remember people’s names?” – something every remodeler should know […]

How to Attract High-End Customers

Selling to high-end clients is arguably one of the quickest ways to increase revenue and improve your profitability. In today’s episode of PowerTipsTv, I’ll give you some tips and tactics to attract the strong purchasing power of this coveted market segment. Special thanks goes out to @LeoLantz for requesting today’s topic! Have a question you […]

    Cart