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All posts by: MARK HARARI

The Single Biggest Myth About Email Marketing

I love email marketing. It’s one of the most effective marketing channels available and costs next to nothing. In fact, clocking in at a jaw-dropping ROI of 4400%, you would be hard-pressed to find a better place to spend your marketing dollar. Of course, to realize that level of return, you need to do a […]

Remodelers Advantage Announces Strategic Acquisition of Field Training Services

Strengthening the Core Business of Remodelers Advantage, Inc. MAY 2017 — LINTHICUM, MD – Remodelers Advantage, the remodeling industry’s most comprehensive support and training organization for remodeling business owners, is expanding operations through the acquisition of Field Training Services (FTS), a company dedicated to Improving the Bottom Line Through Production Training™. As part of the acquisition […]

How to Say “I Don’t Know” Without Losing Face

Between my brother and me, we know everything. The answer to your last question… well, that’s one my brother knows. In all jobs – especially remodeling – there will be times when you don’t know the answer to something. In and of itself, this isn’t necessarily a bad thing. However, it can cause major problems for […]

Six Keys to a Successful Social Media Strategy

Website visits from social media sites are some of the most qualified traffic you can get. Each person chooses to visit your link given the social content they saw. Social Media is still just starting its ascent into becoming one of the most fundamental business strategies an owner should work on. Today I’ll share the […]

Remodelers Advantage Marketing Director, Mark Harari, Receives Two 2016 Gold MarCom Awards

DECEMBER 2016 — LINTHICUM, MD – Remodelers Advantage announced today that its Marketing Director, Mark Harari, has won Gold in the 2016 MarCom Awards. The MarCom Awards recognizes outstanding achievement by creative professionals involved in the concept, direction, design and production of marketing and communication materials and programs. Entries come from corporate marketing and communication […]

Joe’s Blog? The Secret Truth About Blogging for Leads

If you’ve ever read any of my articles about “website marketing” or heard me speak, you know that I’m a big fan of blogging. It is, in my opinion, the single most impactful thing you can do for your website. In fact, during my session at the Master Your Remodeling Business Workshop titled, “How to […]

Hiring? What a Candidate’s Web Browser Choice Uncovers About Them

I just started reading the best-selling book, ORIGINALS: How Non-Conformists Move the World by Adam Grant. The book examines the origins of originality, as it were. The book’s summary promised an examination on “how people can champion new ideas—and how leaders can encourage originality in their organizations.” The topic intrigued me, and the reviews were off the chart, […]

4 Reasons Why Owners Should Fire Up Their Resumes

How long has it been since you’ve updated your resume? As the owner of a remodeling business, I wouldn’t be surprised if it’s been many years (if ever). But you need to update it today. Don’t worry. It’s not because I’m privy to an impending doom that is going to close down your company. But I […]