All posts by: MARK HARARI

4 Ways to Raise Profits

Have you ever thought, “I’d be making more money working as an employee for somebody else then I am as the owner of my own company?!”  If so than you have profitability issues! This week I’m going to discuss the four ways to fix it. Because one of the most important guidelines to building a great business is […]

Should You Market to a Generation?

I was on the panel during a Q&A session at the Master Your Remodeling Business Workshop this January past. One of the questions thrown my way was, “Now that the boomers are moving out, how do we market to the other generations?” Having just recently written the PowerTip article 4 Tips to Connecting with Millennials, […]

2015 Master Your Remodeling Business Workshop – Sold Out!

Due to overwhelming demand for tickets to the remodeling industry’s premier education workshop, all available seats sold out a full two weeks ahead of the event. The Master Your Remodeling Business Workshop is a business education event designed for remodelers who want to improve their company’s performance. Attendees represent companies that range from $500k to […]

6 Signs You’re a Bad Manager

Most people in a management position think they are a great manager. Not just good — great! The unfortunate truth is that most managers are far from great. It’s the rare individual that can look at themselves and see their shortcomings. So if you manage others in a remodeling company, you should check yourself for […]

How to Make an End of Year Marketing Plan

With the year coming to a close, your marketing plan for the coming year should be well underway. But as I speak with remodelers about their plans for the future, most just start rattling off a list of tactics that they plan to implement. When I rephrase the question to ask about their objectives and […]

4 Tips to Connecting with Millennials

Millennials will make up 50 percent of the workforce in just five years. Although many are still in school, ComScore estimated in 2012 that they already account for $170 billion in buying power. The millennials, also known as Generation Y, is the name given to those born from the early 1980’s to 2000. 79 million […]

How to Avoid Workplace Sabotage

While doing a little Sunday morning reading this weekend past, I stumbled across an interesting study conducted by the University of British Columbia in 2011. Their paper, A Social Context Model of Envy and Social Undermining, revealed the components necessary for sabotaging a coworker. Sabotage can include spreading rumors, withholding important information, or secretly sabotaging […]

Say Goodbye to Free Estimates

“Click here for your free estimate.” Is this phrase on your website? Are you one of the thousands of remodelers that use this promotion to generate inquiries? If you are doing it as a purposeful marketing tactic, then more power to you. But if you hate driving around giving free estimates and think you don’t […]

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