All posts by: MARK HARARI

Why You Must Test Your Marketing

Have you ever heard of an A/B test? If you don’t know, an A/B test (also referred to as a split test or multivariate test) is a marketing method used to compare two variables. Most remodelers are familiar with this concept. Unfortunately, the vast majority do not use it as a tool. What’s worse, those […]

The Remodelers Advantage Team is Growing!

Remodelers Advantage is proud to announce a new member of the R.A. family. Digital Marketing Manager and “Data Ambassador” Benjamin Utterback will be focused on improving the Remodelers Advantage online experience. Ben was chosen from dozens of top marketing professionals because of his experience with online strategies and his proven track record of executing digital growth initiatives. “I’m excited to have […]

Where to Get Free Images for your Blog (without stealing)

If you’ve ever been to one of my workshop sessions or read one of my marketing articles online then you know the importance I put on content marketing. I think it is the lifeblood of an effective online marketing campaign. I cite study after study that provide the undeniable benefits of blogging, such as: B2C […]

Choosing the Right Entity for your Start-up or Scale-up

length 5:16 (not including bonus content) Of all the choices you make when starting a business, one of the most important is the type of legal structure you select for your company. But this is not a “set it and forget it” decision limited to start-ups. If you’re in scale-up mode, then you may want […]

How to make upgrades look like a bargain

Price is probably this single most common objection your clients and prospects have. But you’re not selling bricks and sticks. You’re providing and creating value. And, you make every effort to move them away from price as their primary focus. As a seasoned salesperson, you expertly navigate the conversation back to benefits and value. Right? […]

The Big Money Mistake You Don’t Know You’re Making

I’ll bet you think you know exactly what your projects cost. But do you really know? Many remodelers I speak with forget to add in one big piece of the job cost pie.  And this oversight means you’re losing profits on every job you do. In this week’s episode, I’m going to tell you what […]

The REAL Reason You Need Goals (and how to make them)

A friend of mine started a handyman business many years ago. The only goal he had when he first “opened his doors” was to make enough money to live on for the following month. He didn’t write it down either—he just kind of knew it was a goal. Fortunately, I helped him get out of that […]

6 Words That Will Destroy Your Business

In the past ten days, I’ve spoken with three people that were looking for advice. They each were struggling with very different components of their marketing plan. However, after hearing the problem at hand, the solution was very clear for each. So clear that I doubt any of them didn’t already know it. So why […]

4 Ways to Raise Profits

Have you ever thought, “I’d be making more money working as an employee for somebody else then I am as the owner of my own company?!”  If so than you have profitability issues! This week I’m going to discuss the four ways to fix it. Because one of the most important guidelines to building a great business is […]

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