All posts by: MARK HARARI

The 3 Most Important Facebook Metrics to Measure

Do you measure your Facebook marketing metrics? Are you confused and overwhelmed while looking at the Facebook Insights Dashboard? Well, you’re not the only one. Although Facebook Metrics (also known as Insights) can seem too complex to get any real information from, there is a wealth of knowledge that’s waiting for you. Here are the […]

Hey, let’s share blog posts!

There’s a handful of questions that I regularly get from remodelers. One of the most common relates to blogging. Here’s what I heard at more than one of our Roundtables meetings a few months ago. Hey Mark, I was thinking…most of us write blogs for our website, so why not share them with each other? […]

Why You Must Test Your Marketing

Have you ever heard of an A/B test? If you don’t know, an A/B test (also referred to as a split test or multivariate test) is a marketing method used to compare two variables. Most remodelers are familiar with this concept. Unfortunately, the vast majority do not use it as a tool. What’s worse, those […]

The Remodelers Advantage Team is Growing!

Remodelers Advantage is proud to announce a new member of the R.A. family. Digital Marketing Manager and “Data Ambassador” Benjamin Utterback will be focused on improving the Remodelers Advantage online experience. Ben was chosen from dozens of top marketing professionals because of his experience with online strategies and his proven track record of executing digital growth initiatives. “I’m excited to have […]

Where to Get Free Images for your Blog (without stealing)

If you’ve ever been to one of my workshop sessions or read one of my marketing articles online then you know the importance I put on content marketing. I think it is the lifeblood of an effective online marketing campaign. I cite study after study that provide the undeniable benefits of blogging, such as: B2C […]

Choosing the Right Entity for your Start-up or Scale-up

length 5:16 (not including bonus content) Of all the choices you make when starting a business, one of the most important is the type of legal structure you select for your company. But this is not a “set it and forget it” decision limited to start-ups. If you’re in scale-up mode, then you may want […]

How to make upgrades look like a bargain

Price is probably this single most common objection your clients and prospects have. But you’re not selling bricks and sticks. You’re providing and creating value. And, you make every effort to move them away from price as their primary focus. As a seasoned salesperson, you expertly navigate the conversation back to benefits and value. Right? […]

The Big Money Mistake You Don’t Know You’re Making

I’ll bet you think you know exactly what your projects cost. But do you really know? Many remodelers I speak with forget to add in one big piece of the job cost pie.  And this oversight means you’re losing profits on every job you do. In this week’s episode, I’m going to tell you what […]

The REAL Reason You Need Goals (and how to make them)

A friend of mine started a handyman business many years ago. The only goal he had when he first “opened his doors” was to make enough money to live on for the following month. He didn’t write it down either—he just kind of knew it was a goal. Fortunately, I helped him get out of that […]

    Cart