All posts by: MARK HARARI

What is Your Brand Personality? (with download)

Few Remodelers have made a conscious effort to identify and define their brand personality. But it’s a critical tool for guiding how your brand is portrayed in the marketplace. Your brand personality influences everything from your letterhead to who you hire. If you’re not familiar with the term, brand personality is a set of human […]

Bring Back the Physical Dimension to Your Marketing

When electronic communications first burst on the scene in the late 1990s, everyone with access to a computer rushed to try the newest way to send messages. Many of us still remember how novel it was to send and receive email. Hearing, “You’ve Got Mail!” was as exciting as Christmas morning! As email gained users, […]

Stop Wasting Time on Bad Leads (but be nice!)

A couple of weeks ago, at the Master Your Remodeling Business Workshop, one of the attendees asked me how he could politely turn away unqualified leads via email. Apparently, he’s been getting many emails from people that either aren’t in his service area, want a service he doesn’t provide, or don’t have a realistic budget. […]

Is Your Website Protected from Theft?

We get a lot of emails from readers of our PowerTips newsletter. Most are complimentary and supportive of what we do as a company for remodelers. Others are comments or questions about the topic of the week. Last week we received a good one that I’d like to share. It has to do with the […]

5 Critical Elements to Having an Awesome Remodeling Website

Members frequently email me with website questions. Over the years, I’ve been asked everything from on-page SEO techniques to logo placement. But by far the most common question I get is, “what am I doing wrong?” Yes, this broad, all-encompassing question always makes me chuckle. It’s virtually impossible to cover in an email. In fact, […]

21 Things You Can Do TODAY to Improve Your Remodeling Business

Running a successful remodeling company isn’t easy. And trying to build one that can run without your day-to-day involvement is even harder. If you want to take your company to the upper levels of success, you must first acknowledge that it’s a long road. There’s no magic elixir. It takes time. It takes commitment. That being said, there are certain […]

6 ways to search Google that you didn’t know existed

Did you know that Google averages over 40,000 searches per second? That translates to over 3.5 billion searches per day. How many of those 3.5 billion searches do you think are yours? 20? 50? 100? If you’re anything like me, then you are well over the 100 mark. You may be shaking your head saying to yourself, “nah, […]

Pricing on Your Website? Don’t Do It!

A couple of weeks ago I received a guest contributor submission from one of our Marketplace partners, Brian Brauntuch of EVEN Financial. The moment I opened the draft and read the title, 3 Reasons to Put Prices on your Website, I recognized it would be controversial to say the least. I had my reservations about publishing the submission, but in […]

The 3 Most Important Facebook Metrics to Measure

Do you measure your Facebook marketing metrics? Are you confused and overwhelmed while looking at the Facebook Insights Dashboard? Well, you’re not the only one. Although Facebook Metrics (also known as Insights) can seem too complex to get any real information from, there is a wealth of knowledge that’s waiting for you. Here are the […]

Hey, let’s share blog posts!

There’s a handful of questions that I regularly get from remodelers. One of the most common relates to blogging. Here’s what I heard at more than one of our Roundtables meetings a few months ago. Hey Mark, I was thinking…most of us write blogs for our website, so why not share them with each other? […]

    Cart