All posts by: MARK HARARI

Six Keys to a Successful Social Media Strategy

Website visits from social media sites are some of the most qualified traffic you can get. Each person chooses to visit your link given the social content they saw. Social Media is still just starting its ascent into becoming one of the most fundamental business strategies an owner should work on. Today I’ll share the […]

Remodelers Advantage Marketing Director, Mark Harari, Receives Two 2016 Gold MarCom Awards

DECEMBER 2016 — LINTHICUM, MD – Remodelers Advantage announced today that its Marketing Director, Mark Harari, has won Gold in the 2016 MarCom Awards. The MarCom Awards recognizes outstanding achievement by creative professionals involved in the concept, direction, design and production of marketing and communication materials and programs. Entries come from corporate marketing and communication […]

Joe’s Blog? The Secret Truth About Blogging for Leads

If you’ve ever read any of my articles about “website marketing” or heard me speak, you know that I’m a big fan of blogging. It is, in my opinion, the single most impactful thing you can do for your website. In fact, during my session at the Master Your Remodeling Business Workshop titled, “How to […]

Hiring? What a Candidate’s Web Browser Choice Uncovers About Them

I just started reading the best-selling book, ORIGINALS: How Non-Conformists Move the World by Adam Grant. The book examines the origins of originality, as it were. The book’s summary promised an examination on “how people can champion new ideas—and how leaders can encourage originality in their organizations.” The topic intrigued me, and the reviews were off the chart, […]

4 Reasons Why Owners Should Fire Up Their Resumes

How long has it been since you’ve updated your resume? As the owner of a remodeling business, I wouldn’t be surprised if it’s been many years (if ever). But you need to update it today. Don’t worry. It’s not because I’m privy to an impending doom that is going to close down your company. But I […]

What is Your Brand Personality? (with download)

Few Remodelers have made a conscious effort to identify and define their brand personality. But it’s a critical tool for guiding how your brand is portrayed in the marketplace. Your brand personality influences everything from your letterhead to who you hire. If you’re not familiar with the term, brand personality is a set of human […]

Bring Back the Physical Dimension to Your Marketing

When electronic communications first burst on the scene in the late 1990s, everyone with access to a computer rushed to try the newest way to send messages. Many of us still remember how novel it was to send and receive email. Hearing, “You’ve Got Mail!” was as exciting as Christmas morning! As email gained users, […]

Stop Wasting Time on Bad Leads (but be nice!)

A couple of weeks ago, at the Master Your Remodeling Business Workshop, one of the attendees asked me how he could politely turn away unqualified leads via email. Apparently, he’s been getting many emails from people that either aren’t in his service area, want a service he doesn’t provide, or don’t have a realistic budget. […]

Is Your Website Protected from Theft?

We get a lot of emails from readers of our PowerTips newsletter. Most are complimentary and supportive of what we do as a company for remodelers. Others are comments or questions about the topic of the week. Last week we received a good one that I’d like to share. It has to do with the […]

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