All posts by: MARK HARARI

How to Build Relationships with Your Customers

One of the best things about today’s selling style is that you have a chance to get to know your prospects before you begin developing a proposal. The best time to learn is within the first few minutes of your sales call. Before you start talking business, make an effort to get to know your […]

Prospecting for Quality Leads: Jobsites Present Huge Opportunity

Many remodelers miss the chance to market to a wonderful audience: the people who own the homes surrounding their current jobs. Because they’re likely to have a similar buying profile to your current customer, and live in the same age home, they’re excellent prospects. A well thought-out program will establish your company name in the […]

The Secret to Planning for Profit

Profit is so elusive, so easy to wear away or lose altogether, that it takes enormous effort to protect your bottom line. A budget is your best line of defense in guarding your profit. The dictionary defines budget as an itemized summary of probable expenditures and income for a given period. Another way–a much more […]

Marketing 101: Fundamentals are the Key to Your Success

While marketing isn’t brain surgery, it does take a bit of thinking and planning to create a program that uses dollars efficiently and yet produces quality leads. Set the stage for success by defining your market and calculating the amount of business your marketing program needs to generate. Know Your Market Step one in shaping […]

Your 2013 Plan for Success

We’re two full months into 2013 and of course you’ve got a plan in place for maximizing your company’s success this year.  Hopefully that plan is on paper. Hopefully it was designed with the help of your staff.  Hopefully you rolled it out before the year began, in an all-company meeting with action points developed for how […]

The Power of Group Thinking

It is 10:45 A.M., May 8. The six of you are standing together somewhere in the Mojave Desert in the Southwest United States. You are looking at the charred remains of the twin-engine plane you were riding in 20 minutes ago. Identify your four greatest problems and the best strategy for your survival. Then, decide […]

5 Keys to Running a Successful Email Newsletter

Email newsletters should be an integral part of your marketing strategy. People love to read timely information on topics that are of interest to them. A newsletter campaign will serve to keep your name firmly “top-of-mind” with your customers and is a great way to solidify your remodeling company as an industry leader. Here are […]

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