PowerTips | The Remodeler's Guide to Business

Mark HarariAll posts by Mark Harari

 

Securing Your Website: It’s Time To Lock Things Up

Securing Your Website: It’s Time To Lock Things Up

I’m sure you pay a lot of attention to security. You lock up your materials, tools, vehicles, and job sites. Your office probably has an alarm. And your phone undoubtedly requires a password, a secret pattern, or your face to unlock it. But what I’m not sure about is whether or not you’ve thought much…

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Posted in: Marketing, PowerTips, PowerTips Articles, Technology

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Your 2017 Business Analysis: Use the Right Formula

Your 2017 Business Analysis: Use the Right Formula

As your team looks at results from 2017 and makes plans to improve in 2018, interpreting data is at the core of any well-run business analysis. You use historical data to predict your company’s future, create budgets, build marketing plans, and more. Sales close rates, customer acquisition costs, website bounce rates, the list goes on…

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Posted in: Business Management, Financial Management, Marketing, PowerTips, PowerTips Articles

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PowerTips TV Throw-back Thursday: “The Page on your Website that’s Destroying your Reputation”

This week we are taking a closer look at what can go wrong with your website, no matter if you are just getting started, re-building or even evaluating your current website. On Tuesday’s PowerTip, Dave Kelley provided 5 things to keep in mind when looking at your domain name strategy, and today we throw it…

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Posted in: Marketing, PowerTips, PowerTipsTV

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The Single Biggest Myth About Email Marketing

The Single Biggest Myth About Email Marketing

I love email marketing. It’s one of the most effective marketing channels available and costs next to nothing. In fact, clocking in at a jaw-dropping ROI of 4400%, you would be hard-pressed to find a better place to spend your marketing dollar. Of course, to realize that level of return, you need to do a…

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Posted in: Marketing, PowerTips, PowerTips Articles

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How to Say “I Don’t Know” Without Losing Face

How to Say “I Don’t Know” Without Losing Face

Between my brother and me, we know everything. The answer to your last question… well, that’s one my brother knows.   In all jobs – especially remodeling – there will be times when you don’t know the answer to something. In and of itself, this isn’t necessarily a bad thing. However, it can cause major problems…

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Posted in: Admin & Human Resources, PowerTips, PowerTips Articles, Production, Sales

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The Most Powerful Lead Capture Tool In Your Marketing Utility Belt

The Most Powerful Lead Capture Tool In Your Marketing Utility Belt

If there’s one question I get more often than any other, it’s “How can I get more leads?” Which of course does not have a quick and easy answer. This is the marketing equivalent of asking a remodeler “How much does it cost to remodel a kitchen?” There are dozens of various tactics you could…

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Posted in: Marketing, PowerTips, PowerTips Articles

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Six Keys to a Successful Social Media Strategy

Six Keys to a Successful Social Media Strategy

Website visits from social media sites are some of the most qualified traffic you can get. Each person chooses to visit your link given the social content they saw. Social Media is still just starting its ascent into becoming one of the most fundamental business strategies an owner should work on. Today I’ll share the…

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Posted in: Marketing, PowerTips, PowerTips Articles

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