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All posts by: Liz Smutko

Coronavirus Planning and Your Remodeling Business

As novel coronavirus Covid-19 cases continue to multiply throughout North America, it’s time to plan for how it may affect your business, your employees, and your clients. The situation is changing quickly, so stay informed through reputable news and public health sources. Covid-19 causes a variety of symptoms, including cough, shortness of breath, and fever. […]

6 Simple Questions that will Focus Your Marketing Efforts

As we sail through the fist quarter of the year, you may be finding that your marketing strategy and materials aren’t hitting the mark. Here are six simple questions that will help you refocus your efforts and find your target. Before I started working in content marketing, I was a journalist. One of the first […]

Get SMART: Making Your Resolutions Stick

It’s tradition. With all the best intentions, you made resolutions for 2020. Maybe it was personal, to lose weight, quit smoking, work out more, or spend more time with your family. It’s also a great time to refocus on your business, resolving to boost your net profits, save more cash on hand, or hire a […]

What’s In Your Wallet? Benchmarking Owner Pay

As we race toward the end of the year, it’s time to take stock of all you’ve done this year in your business — jobs completed, those scheduled for 2020, and your gross and net profits, and more. When you look at your own bottom line, you may want to know how your paycheck measures […]

3 Things That Will Make Employees Quit

When it comes to beating the labor shortage, retaining good people is more important than ever. There are plenty of job openings and other great companies to work for. We talk a lot about wages, benefits, and company culture as reasons people stay or go. Especially in a small business, sometimes it comes down to […]

10 Ways to Protect Your Business from Cyber Crimes

Smartphones, laptops, and tablets, have boosted efficiency and communication from the field to the office and back, but they also open your business up to cyberattacks. A recent survey reported by the Associated Press finds that small-to-medium-sized businesses — like many remodeling companies — are increasingly the targets of such attacks.  Every organization is vulnerable, […]

[Video] All Together Now: Getting Your Team to Buy In

Growing your remodeling company often means you have to change your processes and systems to keep operating efficiently. And as hard as that can be, sometimes it’s the easy part. The challenge comes with getting your team on board with you. It’s common for some employees to ignore the new systems and keep doing what […]

Help for Beating the Labor Shortage

There’s a federal program that can help you get workers from outside the remodeling industry trained and paid while learning the skills you need them to have. The Workforce Innovation & Opportunity Act took effect in 2014, and is designed to help unemployed people get jobs, training, education, and support to get a foothold in […]