All posts by: Liz Smutko

3 Things That Will Make Employees Quit

When it comes to beating the labor shortage, retaining good people is more important than ever. There are plenty of job openings and other great companies to work for. We talk a lot about wages, benefits, and company culture as reasons people stay or go. Especially in a small business, sometimes it comes down to […]

10 Ways to Protect Your Business from Cyber Crimes

Smartphones, laptops, and tablets, have boosted efficiency and communication from the field to the office and back, but they also open your business up to cyberattacks. A recent survey reported by the Associated Press finds that small-to-medium-sized businesses — like many remodeling companies — are increasingly the targets of such attacks.  Every organization is vulnerable, […]

[Video] All Together Now: Getting Your Team to Buy In

Growing your remodeling company often means you have to change your processes and systems to keep operating efficiently. And as hard as that can be, sometimes it’s the easy part. The challenge comes with getting your team on board with you. It’s common for some employees to ignore the new systems and keep doing what […]

Help for Beating the Labor Shortage

There’s a federal program that can help you get workers from outside the remodeling industry trained and paid while learning the skills you need them to have. The Workforce Innovation & Opportunity Act took effect in 2014, and is designed to help unemployed people get jobs, training, education, and support to get a foothold in […]

PowerTips Book Recommendations: July 2019

With the holiday coming at the end of the week, you may take a long weekend — or are already on vacation. It’s a perfect time to grab a good book and get some reading done. We ask our PowerTips Unscripted guests about their favorite business books every week. Here are some of the answers, […]

The 4-1-1 Ratio and Your Social Media Marketing Strategy

Social media marketing is great for remodelers — it’s simple and inexpensive. It may be too simple, though. It’s so easy to merely post a picture from your phone of something happening on a job, in the office, or at an event and think you’re done. A common mistake small businesses and brands trying to […]

JCHS Lists Top Remodeling Metro Markets: How Does Yours Stack Up?

The Joint Center for Housing Studies of Harvard University crunched the numbers on remodeling spending and identified the top metropolitan markets in the country. The top three metro aren’t that surprising — New York City, Los Angeles, and Chicago — but there are hotbeds of home improvement spending from less-expected places. The second tier includes […]

Getting The Picture: Taking Your Best Remodeling Project Photos

We live in a visual world, and having great photographs of your projects is key to presenting your work in the best light possible, from beginning to end. Not just for using in your marketing on your website, social media networks, and printed collateral like brochures and newsletters, but to make a strong case for […]

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