All posts by: Liz Smutko

The 4-1-1 Ratio and Your Social Media Marketing Strategy

Social media marketing is great for remodelers — it’s simple and inexpensive. It may be too simple, though. It’s so easy to merely post a picture from your phone of something happening on a job, in the office, or at an event and think you’re done. A common mistake small businesses and brands trying to […]

JCHS Lists Top Remodeling Metro Markets: How Does Yours Stack Up?

The Joint Center for Housing Studies of Harvard University crunched the numbers on remodeling spending and identified the top metropolitan markets in the country. The top three metro aren’t that surprising — New York City, Los Angeles, and Chicago — but there are hotbeds of home improvement spending from less-expected places. The second tier includes […]

Getting The Picture: Taking Your Best Remodeling Project Photos

We live in a visual world, and having great photographs of your projects is key to presenting your work in the best light possible, from beginning to end. Not just for using in your marketing on your website, social media networks, and printed collateral like brochures and newsletters, but to make a strong case for […]

Successful Team Building Starts at the Top

Almost every organization, at one time or another, talks about their workforce as a team. It sounds friendlier, and puts less emphasis on differences in roles and jobs. But not every company works as a team, getting better results, and lessening friction. It’s more than a feel-good term, and if your remodeling company isn’t running […]

The Good and Bad of BYOD, and Why You Need a Policy

BYOD, or Bring Your Own Device, is common in small- to medium-sized organization like remodeling companies. Your employees use their own phones, tablets, and sometimes laptops in their business operations. A CBS MoneyWatch survey says more than 67% of workers use one or more of their own devices at work, and that doesn’t seem to […]

[Podcast] Episode 55: Why and How to Start Your Own Podcast

In an extremely meta podcast, we talk about podcasting — and the top reasons you should start your own. We were prompted by an email from a Roundtables member asking why and how to do it. Podcasting is growing by leaps and bounds — 51% of the population has listened to a podcast. Of those listening, […]

[Podcast] Episode 54: Solving the Labor Shortage with Paul Eldrenkamp

Regional remodeling companies are desperate for more good labor. Regional carpentry programs are constantly on the lookout for good jobs for their students. How do you bring these groups together effectively? In this episode, Paul Eldrenkamp talks to Victoria and Mark about the program he and his local NARI chapter have developed to bring students […]

[Podcast] Episode 51: Deploying the Elam Ending in Your Business

We’re getting esoteric today — applying a sports concept to business. Not too long ago, Mark read an article and shared it with Victoria about fixing something that’s broken in basketball — the intentional fouls at the end of the game to stop the clock. Nick Elam is a Mensa member and basketball superfan, who […]

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