PowerTips | The Remodeler's Guide to Business

All posts by Liz Smutko

 

PowerTips Book Recommendations: October 2018

PowerTips Book Recommendations: October 2018

The cooler weather and waning daylight of Fall is creeping in, and the idea of lighting a fire and settling down with a good book (and maybe a hot toddy) is becoming more appealing. We’ve gathered reading recommendations from thought leaders in the remodeling industry — take a look at what they’ve been reading and…

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Posted in: Book Recommendations, PowerTips, PowerTips Articles

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It’s Your Call: Weeding Out Unqualified Leads

It’s Your Call: Weeding Out Unqualified Leads

It’s been a busy year so far, and economists predict the remodeling business will continue its strength. That means your time, and your team’s time, is at a premium. To use it efficiently, you’ve got to concentrate on the leads that will turn into jobs. Without a crystal ball, though, it can be hard to…

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Posted in: Marketing, PowerTips, PowerTips Articles, Sales

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[Podcast] Episode 29: How to Build an Award-Winning Company with Jeremy Martin

Success in the remodeling industry is all by the book for Jeremy Martin. That goes for the 50 books he reads per year, and the systems and business processes he institutes and uses at his company. And most importantly, those two factors culminate in “The Book” — the three-ring binder filled with details and documentation…

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Posted in: Leadership, Podcast, PowerTips, PowerTips Unscripted, Production

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Make It an Event! Throw a Party Mid-Project

Make It an Event! Throw a Party Mid-Project

Remodeling is a deeply personal business, and getting out of the office and creating relationships lifts you above your competition. Event marketing is a key way to boost your profile, reconnect with past clients, meet interested prospects, and generate more leads. A booth at your regional home show is one of the more obvious examples…

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Posted in: Marketing, PowerTips, PowerTips Articles

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[Podcast] Episode 28: The Dos and Don’ts of Implementing Technology with Donny Wyatt

Technology is critical to boosting efficiency and ensuring scalability for remodelers and builders, but tech isn’t the answer to everything. It’s hard to know where to start, and what problems tech can solve for you. Too often, you purchase an expensive program, people don’t use it, and it gets shelved. In this episode, Victoria and Mark…

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Posted in: Business Management, Leadership, Podcast, PowerTips, PowerTips Unscripted, Technology

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[Podcast] Episode 27: How I Quadrupled My Revenue with Todd Jackson

Growing your company requires thinking big, developing innovative strategies, and taking risks. If you do it right, the results can be huge. Todd Jackson did it right, and quadrupled his revenue. In this episode, Victoria and Mark talk to Todd about how he achieved that success, and the details and work behind the big numbers.…

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Posted in: Business Management, Financial Management, Leadership, Podcast, PowerTips, PowerTips Unscripted, Sales

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[Podcast] Episode 26: How the Media Business Can Transform Your Remodeling Company with James Carey

With so many new media and communication outlets, it’s hard to know what channels to use for your own marketing. But that also means there are opportunities — and getting your message out to an audience is easier than ever. Taking the plunge into media can change your business. In Episode 26, Victoria and Mark…

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Posted in: Leadership, Marketing, Podcast, PowerTips, PowerTips Unscripted

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