All posts by: David Alpert

Choosing the Best Strategy for Using Houzz

– A recent article in PowerTips talked about “Getting the Most from Houzz”. It contained good advice if your desire is to generate the very most leads you can get “from Houzz”. While it may seem counterintuitive, getting the very most leads from Houzz (or any single marketing effort) isn’t always the best, most cost […]

The Secret to Understanding Local Web Traffic and Why It Is So Important

Few remodelers pay much attention to their web traffic statistics, and fewer still know how to use that data effectively. Ignoring your web traffic statistics is bad enough, but misinterpreting them could be even worse. One of the more potentially misleading statistics for remodelers is a website’s total traffic. Looking at the total traffic without […]