PowerTips | The Remodeler's Guide to Business

Archive for November, 2018

[Podcast] Episode 42: How and When To Hire a General Manager with Aaron Enfinger

As companies experience growth, there are tipping points where changes need to be made. One of those points is when you realize you need additional management for the organization. Many remodelers are considering adding a General Manager, but are unsure how it will work in practice. The Cleary Company of Columbus, OH, reached this tipping…

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Posted in: Admin & Human Resources, Business Management, Podcast, PowerTips, PowerTips Unscripted, Production

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Maintaining a Strong Company Culture as You Grow

Maintaining a Strong Company Culture as You Grow

Company culture — we talk about it frequently in our Podcasts, PowerTips Blog posts and in the Roundtables meetings with our members. It’s an important factor in attracting new employees, and in keeping your existing staff happy and productive. A good company culture encourages growth, and in this business environment, many remodelers are taking on…

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Posted in: Admin & Human Resources, Leadership, PowerTips, PowerTips Articles

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[Podcast] Episode 41: Using Virtual Reality to Grow Sales and Profits with Chris Katkish

Virtual reality creates immersive environments in real time. For remodelers, that means your clients could preview and even “walk-through” their projects to see if they like what they’re seeing.  Guest Chris Katkish says VR can help remodelers streamline their sales and design process, trim the length of the sales cycle, and boost production efficiency by…

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Posted in: Business Management, Podcast, PowerTips, PowerTips Unscripted, Production, Sales

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5 Keys to Strategic Planning for Your Remodeling Business

5 Keys to Strategic Planning for Your Remodeling Business

It’s that time of year again — when we look back to see what worked and what didn’t for your business, the good decisions made and others you’d change. Did this year bring the success you’ve been building toward or was it a challenging year that fell short of your goals?   But it’s also time to look forward. To figure out and…

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Posted in: Business Management, Financial Management, Leadership, PowerTips, PowerTips Articles

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[Podcast] Episode 40: Website Best Practices with Mark Harari

Your website could be the first time a prospective client encounters your remodeling business. What they find there may get you the job or send them off into the ether, never to be seen again. In this episode, Victoria grills our own Mark Harari on how to make a remodeler’s website into a lead-generating machine.…

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Posted in: Marketing, Podcast, PowerTips, PowerTips Unscripted, Sales, Technology

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Ready for Your Close-Up: Using Video in Your Marketing

Ready for Your Close-Up: Using Video in Your Marketing

Adding video content to your marketing mix is increasingly important to brands across the board, and especially to small- and medium-sized businesses like remodelers. A recent Forbes article goes so far as to say it’s crucial to your advertising and marketing mix — because consumers engage more with video, especially on social media, than anything…

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Posted in: Business Management, Marketing, PowerTips, PowerTips Articles, Technology

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[Podcast] Episode 39: How NOT to Grow Your Remodeling Business with Judith Miller

The Great Recession gobbled up a whole slew of remodeling companies, but more of them fail during an economic expansion than during a contraction. Growth is great, but it’s risky, and knowing how not to grow will put you ahead of the game. In this hot market, there are so many opportunities, you can get…

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Posted in: Business Management, Financial Management, Podcast, PowerTips, PowerTips Unscripted, Production, Sales

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