Monthly Archives: September 2018

[Podcast] Episode 34: The Evolution of SEO with Spencer Powell

Marketing is getting more complicated, and search engine optimization can seem like voodoo or black magic. The SEO landscape is always changing, as Google adjusts its algorithms every day. The goal remains the same, though — growing your organic traffic online to rank higher in the search listings, so you get found by the people […]

Securing Your Website: It’s Time To Lock Things Up

I’m sure you pay a lot of attention to security. You lock up your materials, tools, vehicles, and job sites. Your office probably has an alarm. And your phone undoubtedly requires a password, a secret pattern, or your face to unlock it. But what I’m not sure about is whether or not you’ve thought much […]

Ep.24: The Relationship Between Design & Construction with Anitra Mecadon

There are so many people involved in remodeling projects, with different skillsets and specialities and personalities. On the construction team, there’s often misunderstanding or frustration with designers and architects. Great designers have innate talents and abilities, great craftsman do too. Everyone brings a significant piece to a successful project. The key, as it is so […]

THE ART OF THE UPSELL: Ideas and Examples From My Tour Experience

Disclaimer: This post is part of our Sponsor Spotlight series. I was provided an expense-paid trip to National Gypsum to take a plant tour, learn about their new, innovative products, and share my honest opinions with our audience. The following ideas and tips were inspired by what I learned from this experience. [divider style=”hr-dotted”] [dropcap […]

Find Email Annoying? Here’s Why You Shouldn’t

A lot of remodelers I speak with say they’re annoyed by email, and hesitate to send it to their prospects or clients so they don’t get annoyed too. I’m pushing back on this. Email is only annoying when it’s not relevant (helpful, entertaining, interesting). I’d argue that all marketing is that way — not just […]

Ep.23: Controlling Scope Creep With Sales Change Orders with Will Giesey

There’s a traditional divide between Sales and Production. It’s always a challenge — they have different goals, processes, and personalities. Typically, Production is left out of the conversation when it comes to scope creep, leading to delays and change orders during construction — and disgruntled clients. Will Giesey and his team are changing that situation […]

[Podcast] Episode 32: Industry Insights with Rick Strachan

If you’re curious as to where the remodeling  industry is going and the key opportunities for the future, Rick Strachan of Hanley Wood has your answers. In this episode, Rick breaks it all down with Victoria and Mark, telling you what will drive growth, and how to face the coming challenges. You’ll get the big […]

It’s Your Call: Weeding Out Unqualified Leads

It’s been a busy year so far, and economists predict the remodeling business will continue its strength. That means your time, and your team’s time, is at a premium. To use it efficiently, you’ve got to concentrate on the leads that will turn into jobs. Without a crystal ball, though, it can be hard to […]

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