PowerTips | The Remodeler's Guide to Business

Archive for July, 2018

Rethink Your Remodeling Content Strategy in 2018 To Get Noticed — Part 2

Rethink Your Remodeling Content Strategy in 2018 To Get Noticed — Part 2

Last week, we looked at the changes in SEO and content when it comes to your marketing strategies. This week, we’ll go further into how to create and organize your content so it draws your audience in the new search landscape. To get the most out of the new search tools, you need to better…

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Posted in: Marketing, PowerTips, PowerTips Articles

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[Podcast] Episode 26: How the Media Business Can Transform Your Remodeling Company with James Carey

With so many new media and communication outlets, it’s hard to know what channels to use for your own marketing. But that also means there are opportunities — and getting your message out to an audience is easier than ever. Taking the plunge into media can change your business. In Episode 26, Victoria and Mark…

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Posted in: Leadership, Marketing, Podcast, PowerTips, PowerTips Unscripted

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Rethink Your Remodeling Content Strategy in 2018 to Get Noticed – Part 1

Rethink Your Remodeling Content Strategy in 2018 to Get Noticed – Part 1

Content marketing and SEO are changing — quickly. Strategies that just a few months ago grew your organic website traffic simply aren’t as effective today.   What’s a marketer to do to continue helping her company get the results that were promised? Well, roll up her sleeves and do what a marketer does best —…

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Posted in: Marketing, PowerTips, PowerTips Articles, Technology

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[Podcast] Episode 25: Open Book Management with Ken Kirsch

The thought of showing your financials to your employees may be unsettling. We’ve known remodelers who are so leery of sharing their numbers, their field crews don’t even know their project budgets. But it doesn’t have to be that way, says Ken Kirsch, a proponent and practitioner of Open Book Management. In this episode, Ken…

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Posted in: Business Management, Financial Management, Podcast, PowerTips, PowerTips Unscripted

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It’s Halftime: Reviewing Your Company’s Mid-Year Performance

It’s Halftime: Reviewing Your Company’s Mid-Year Performance

You lead a team of remodeling-industry professionals. You all set out to make this a great year for your company — a victory — and now it’s halftime!  Take the opportunity to head back into the locker room (or your office) to review your business goals and look ahead. Will 2018 be a win? What strategies will you use in the second half to…

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Posted in: Business Management, Leadership, PowerTips, PowerTips Articles, Sales

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[Podcast] Episode 24: How to Build Strong Partnerships with Architects with Kyle Lissack

One of the toughest things for remodelers and builders to do is work with architects or designers and still stay profitable. It can be done, says Kyle Lissack — but it’s a specific business model, and it doesn’t depend on bids, but on the strong partnerships. In this episode, Victoria and Mark find out how…

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Posted in: Business Management, Podcast, PowerTips, PowerTips Unscripted, Production, Sales

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A Leader Nonetheless: Finding the Right Style

A Leader Nonetheless: Finding the Right Style

Leaders aren’t all the dominant, decisive types we normally think of. I meet many types of business owners in the remodeling industry. Their leadership styles vary, but regardless of the style, successful companies need strong leaders. Recently, I worked with an owner, let’s call him Bill, to find his leadership style, and many of the issues I found are more common than you might think.  Where to…

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Posted in: Business Management, Leadership, PowerTips, PowerTips Articles

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