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Archive for July, 2016

Paid Search: It’s Not Just About Keywords

Paid Search: It’s Not Just About Keywords

A great paid search campaign can really drive your business. But building campaigns, identifying ad groups, and developing keywords is just part of it. You’ll also need to integrate a negative keyword strategy. If you don’t have one, it might be the reason that your paid ads are falling flat. You see, it’s not just all…

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Posted in: Marketing, PowerTips, PowerTips Articles

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How to Avoid Getting Sucked Into a Whirlpool of Ineffectiveness

While running a meeting of the Remodelers Advantage Roundtable group “Quattro,” I heard Neil Harvey say, “Time serves no sale.” That sentence is powerful. Why? Most remodelers have mixed feelings about dealing with the fulfillment side of the sales process. It takes a lot of work to figure out the design and specifications of a…

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Posted in: PowerTips, PowerTips Articles, Sales

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