PowerTips | The Remodeler's Guide to Business

Archive for May, 2016

Market the “During” to Make a Difference

Market the “During” to Make a Difference

  Are you using before-and-after pictures to market your business? Of course you are. You need to realize that while your photos are impactful and attention-grabbing, your competition is likely doing the same thing. A quick Google or Pinterest search will bring up millions of those beautiful images touting spectacular remodeling work. But as a…

Continue Reading →

Posted in: Business Management, Marketing, PowerTips, PowerTips Articles

Leave a Comment (1) →

Is Your Website Protected from Theft?

Is Your Website Protected from Theft?

We get a lot of emails from readers of our PowerTips newsletter. Most are complimentary and supportive of what we do as a company for remodelers. Others are comments or questions about the topic of the week. Last week we received a good one that I’d like to share. It has to do with the…

Continue Reading →

Posted in: Business Management, PowerTips, PowerTips Articles

Leave a Comment (1) →

5 Critical Elements to Having an Awesome Remodeling Website

5 Critical Elements to Having an Awesome Remodeling Website

Members frequently email me with website questions. Over the years, I’ve been asked everything from on-page SEO techniques to logo placement. But by far the most common question I get is, “what am I doing wrong?” Yes, this broad, all-encompassing question always makes me chuckle. It’s virtually impossible to cover in an email. In fact,…

Continue Reading →

Posted in: Marketing, PowerTips, PowerTips Articles

Leave a Comment (3) →

How to Get More Value from Google Analytics

How to Get More Value from Google Analytics

I’m willing to bet just about every person reading this blog post has Google Analytics installed and is tracking their website activity. But, I’ll also wager that practically none of you look at the data on a regular basis—let alone take action on it. For the rare exceptions—the handful of you that review your Google…

Continue Reading →

Posted in: Marketing, PowerTips, PowerTips Articles

Leave a Comment (2) →

21 Things You Can Do TODAY to Improve Your Remodeling Business

21 Things You Can Do TODAY to Improve Your Remodeling Business

Running a successful remodeling company isn’t easy. And trying to build one that can run without your day-to-day involvement is even harder. If you want to take your company to the upper levels of success, you must first acknowledge that it’s a long road. There’s no magic elixir. It takes time. It takes commitment. That being said, there are certain…

Continue Reading →

Posted in: Business Management, PowerTips, PowerTips Articles

Leave a Comment (2) →