PowerTips | The Remodeler's Guide to Business

Archive for February, 2016

How to Avoid Costly Hiring Mistakes

  length 3:19 (not including bonus content) This week’s episode of PowerTips TV comes from Joe Zieba, owner of Zieba Builders in Southern California. Joe has a great tool for avoiding the costly mistakes associated with hiring the wrong employee. Did you know that on average, a company spends about nearly $4,000 to recruit, hire and train a…

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Posted in: Admin & Human Resources, PowerTips, PowerTipsTV

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At Your Service? How you could be sabotaging your company’s reputation

At Your Service? How you could be sabotaging your company’s reputation

Recently my wife, Nina, and I went on a cruise with 40 or so other fans of the Oregon Shakespeare Festival, four actors and three staff. We were a tiny part of the 2600 passengers on the ship. Dinner was in a large multi-level dining room that looked like it could hold an army. Our…

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Posted in: Business Management, PowerTips, PowerTips Articles

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5 Marketing and Sales Goals Your Remodeling Business Needs to Set…and Achieve in 2016

5 Marketing and Sales Goals Your Remodeling Business Needs to Set…and Achieve in 2016

Sometimes when we think about the New Year and all our goals we want to achieve, we over-complicate things.  I like to keep it simple. Want to grow your business? Focus on sales and marketing.  Improving your production process won’t grow your business.  Getting a new accounting software won’t grow your business. I’ve been thinking…

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Posted in: Business Management, Marketing, PowerTips, PowerTips Articles, Sales

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3 Reasons Why It’s Not Enough JUST to do SEO Anymore

After a recent speech I gave at the 21st Century Building Expo & Conference in Charlotte, I had the chance to chat with a group of remodelers and builders about their experiences with search engine marketing. My conclusion? If SEO and pay per click (PPC) were competing for the next presidency, SEO would win in…

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Posted in: Marketing, PowerTips, PowerTips Articles

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