Month: August 2015

Hey, let’s share blog posts!

There’s a handful of questions that I regularly get from remodelers. One of the most common relates to blogging. Here’s what I heard at more than one of our Roundtables meetings a few months ago. Hey Mark, I was thinking…most of us write blogs for our website, so why not share them with each other?

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Why You Must Test Your Marketing

Have you ever heard of an A/B test? If you don’t know, an A/B test (a.k.a a split test) is a marketing method used to compare two variables. Most remodelers are familiar with this concept. Unfortunately, the vast majority do not use it as a tool. What’s worse, those that do, don’t do it right.

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