Monthly Archives: May 2015

The Real Reason You Need Social Media (Hint: It’s Not Marketing)

When you’re running a small-medium sized remodeling company, you likely have a limited budget for advertising and marketing. It’s understandable—even advisable—to direct the bulk of your limited budget to programs you believe will generate a rapid and measurable return on investment. Considering that even marketers are skeptical about social media’s short-term lead/sales generation potential, it’s […]

How Remodelers can turn $50k into $2,505,000

Do you find yourself constantly aggravated about never having the cash on hand to accomplish all you desire or the capacity to jump at opportunities as they arise? As small amounts of reserve capital begin to accumulate, it’s incredible how many demands surface to deplete us of that money: quarterly tax deposits, a job gone […]

Choosing the Right Entity for your Start-up or Scale-up

length 5:16 (not including bonus content) Of all the choices you make when starting a business, one of the most important is the type of legal structure you select for your company. But this is not a “set it and forget it” decision limited to start-ups. If you’re in scale-up mode, then you may want […]

5 Ways Remodelers Should Be Using Instagram

Have you heard of Instagram?  I’m sure you have since they were acquired by Facebook for $1 billion dollars back in 2012.  Now why would they do that?  Forbes gave us 10 reasons why here, but I think they did because they realized that’s where the younger generation was gravitating.  That’s where the eyeballs were […]

How to Combat the Labor Shortage

length 3:10 (not including bonus content) I talk to dozens of remodelers each week and one of the most common concerns I hear these days is, “I’m trying to hire more people and we’re not finding anyone.” Well, unfortunately, this situation isn’t going away anytime soon. In fact, experts predict that high employment in the construction […]

Is this Website Mistake Costing You Remodeling Business?

Recently, I attended a Google Partners event and heard a statistic that almost knocked me out of my chair: 45% of people would rather give up vacation than their smartphone. This stat is confirmation of what most of us already know—people really love their phones. You can see it when you venture out to any […]

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