Monthly Archives: October 2014

4 Easy Ways to Influence Others

Ever wonder why some people have all the best employees? Why they seem to sell every lead they touch? Why everyone knows them wherever they go? Most likely they are utilizing the techniques taught in the best selling book How to Win Friends & Influence People, by Dale Carnegie. And in this week’s episode of […]

Say Goodbye to Free Estimates

“Click here for your free estimate.” Is this phrase on your website? Are you one of the thousands of remodelers that use this promotion to generate inquiries? If you are doing it as a purposeful marketing tactic, then more power to you. But if you hate driving around giving free estimates and think you don’t […]

12 Big Brands That Use WordPress and Why You Should Too

If you’re not familiar with it, WordPress is an open source (i.e., free) content management system (CMS). The primary benefit of using some sort of CMS for your website is you can go in and update it yourself anytime you like—no programmer needed. WordPress is the perfect website solution for remodelers of all sizes because it’s versatile, easy […]

How to Tell if Your Marketing Actually Works

Do you know how effective your marketing is? I mean really know? If you’re serious about developing a marketing program that consistently delivers the best results, you need to start tracking the individual tactics you are putting out into the street. In today’s episode of PowerTips TV, I’ll share the key metrics you should be analyzing and […]

The ABCs of SEO for Remodelers

SEO. Search Engine Optimization. These terms can be frustrating and confusing for many remodelers. Part of the problem is that Google is always changing their algorithim, so if you aren’t in the industry, it can be tough to keep up! They are making small changes almost daily and large changes multiple times per year. For […]

Surprise! Your Company May Not be a Business

Most remodelers I speak to think they own a remodeling business. But this isn’t always the case. Some are surprised to learn that they are, in fact, running a practice. Do you know which you own? In this week’s episode of PowerTips TV, I’ll discuss the differences between a business and a practice, the pros and […]

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