PowerTips | The Remodeler's Guide to Business

Archive for October, 2014

Everything I learned about Marketing I learned from Michael Myers

We all need a business mentor, someone to guide us as we attempt to navigate the harrowing path of our career. Now if you ask most marketing professionals, you’ll hear names like Seth Godin, Guy Kawasaki or David Ogilvy (often called The Father of Advertising), to name a few. But for me, that guiding light…

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Posted in: Marketing, PowerTips, PowerTips Articles

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4 Easy Ways to Influence Others

length 5:39 (not including bonus content) Ever wonder why some people have all the best employees? Why they seem to sell every lead they touch? Why everyone knows them wherever they go? Most likely they are utilizing the techniques taught in the best selling book How to Win Friends & Influence People, by Dale Carnegie.…

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Posted in: Admin & Human Resources, PowerTips, PowerTipsTV, Sales

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Say Goodbye to Free Estimates

“Click here for your free estimate.” Is this phrase on your website? Are you one of the thousands of remodelers that use this promotion to generate inquiries? If you are doing it as a purposeful marketing tactic, then more power to you. But if you hate driving around giving free estimates and think you don’t…

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Posted in: Financial Management, Marketing, PowerTips, PowerTips Articles, Sales

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12 Big Brands That Use WordPress and Why You Should Too

The problem is that many remodelers think the low price tag equals low-quality. That’s just flat out wrong. In fact, WordPress powers over 22% of every website on the planet! If that’s not enough of a testimonial … Consider the following 12 brands that are using WordPress: Van Heusen Time   Justin Timberlake The Rolling…

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Posted in: Marketing, PowerTips, PowerTips Articles

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How Do You Know if You’re Paying Your Field Staff Too Much? Not Enough?

Have you ever wondered if you’re paying your field staff fairly? Are you worried that you may not be getting the superstars on your staff? There’s a small and very common mistake that’s made by even multimillion dollar remodeling companies that can dramatically impact these issues. In today’s episode of PowerTips TV, I’ll share what…

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Posted in: Admin & Human Resources, PowerTips, PowerTipsTV, Production

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Think Small, Grow Big: The 4 undeniable truths behind niche marketing

Based on what I know about our readers, there’s an 82% chance that you are a self-proclaimed “full-service remodeler.” But what I don’t know is, is that how you present yourself to the public? If the answer is yes and you’re looking for ways to increase your marketing ROI (and your net profit), you may want to start thinking…

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Posted in: Marketing, PowerTips, PowerTips Articles

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How to Tell if Your Marketing Actually Works

Do you know how effective your marketing is? I mean really know? If you’re serious about developing a marketing program that consistently delivers the best results, you need to start tracking the individual tactics you are putting out into the street. In today’s episode of PowerTips TV, I’ll share the key metrics you should be analyzing and…

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Posted in: Marketing, PowerTips, PowerTipsTV

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