“It’s useless to be a good craftsperson . . . unless you can also sell what you create. Your customers cannot be expected to recognize a good idea unless it is presented to them by a good salesperson.” This was a paraphrase of a quote by David Ogilvy, one of America’s advertising legends and the
We often receive quality tips from our sponsors that we like to share with you. This week’s tip, on cabinetry remodeling project opportunities, comes from Kevin O’Neill of Wellborn Cabinet, Inc. Through numerous national surveys of remodelers, it has been well recognized that both Kitchen & Bath remodeling have continually held the number one and
Watching a recent ad by Porsche, I couldn’t help but think that the car company that once carried the cache of exclusivity is in danger of losing its way, speeding off into the pedestrian. The ad’s tagline, “Engineered for Magic. Everyday” portrays Porsche as a snowmobile with a mother and her toddler driving in the
Every remodeling company has a production manager who oversees all of the projects going on in the company. Most of the administrative duties that accompany each individual project are the responsibility of the production manager. Budgeting, customer requests as well as complaints, and managing field personnel are only a few major functions. Essentially, a production
