Monthly Archives: November 2010

Does Soft Marketing Really Work?

When money is tight, it can be hard to invest in what some business owners might consider soft marketing like relationship building parties and events. But for longtime Roundtables™ member, Steve Rehder, it was worth every penny. Here’s his story. When Rehder Construction, Inc., turned 30 this year, company president and CEO Steve Rehder and […]

Are You Letting Great Prospects Slip By?

We instituted a lead capture system on our website to identify prospects who come to our website via Social Media, Search Engines, or referrals. I strongly recommend this marketing tactic to every remodeling company which has a website – and that should be everyone! Our lead capture system uses what some marketers call the Law […]