Remodelers Advantage Founder Linda Case and President Victoria Downing are both best-selling authors, award-winning remodeling consultants and sought-after speakers.

Linda Case, Founder
Linda Case is a nationally known authority in the remodeling industry. She is a recipient of the National Association of the Remodeling Industry’s Harold Hammerman Award, a popular speaker and author of seven remodeling industry best-sellers. In addition, Linda has been a featured columnist in Remodeling magazine almost since it's inception.

Linda Case founded Remodelers Advantage Inc. in 1982, and sold the firm to Victoria Downing in 2001. As our senior consultant, she works with dozens of remodelers and is a skilled facilitator at Roundtables meetings.

Linda Case loves working with remodelers and custom-fitting solutions to their unique challenges. Her particular areas of consulting expertise include shaping the company model to emphasize the company’s strengths, streamlining organizational structure and strategic planning for the future.

Case is the author of seven remodeling industry best-selling books and an award-winning speaker.  She has been nationally recognized with numerous awards for her Remodeling magazine column on running a more effective remodeling business. 

Victoria Downing joined Linda Case’s remodeling consulting company in 1990, using her background in developing North American marketing and sales programs for a building product manufacturer to help Linda transform the consulting business into Remodelers Advantage — a premier business improvement community for remodelers.  Victoria subsequently bought the company from Linda Case in 2001 and has served as president since that time.

She excels at working with owners, bookkeepers and controllers to see the truth in the numbers – from both a financial and job cost perspective! Her 25 years of experience provide a magnifying glass into the critical metrics of company performance from which real-time solutions for improvement can be built!

Clients enjoy working with Judith: her sense of fun encourages others to enjoy what they previously feared – balance sheet, job cost analysis, profit and loss review or budgets and strategy.

She can help you gain control in any economy!

Paul Winans, CR is a recovering carpenter who started a business because demand for his services grew, not because he really wanted to be a business owner.  However, he became the business person and salesman that the company needed by constantly seeking help from business consultants and sales training experts.  Paul ran that business with his wife, Nina, for 29 years before they sold it in 2007.  Their systems-oriented approach, with manuals for every position which were used as part of a continuous training program, contributed greatly to the company’s success and their ability to be away from the day-to-day running of the business for cumulatively up to four months each year!

Paul is excellent at getting to the essence of what he’s heard and helping his clients look at their situations in new ways, providing suggestions based on his real life experiences. Paul’s background and long-time involvement in the remodeling industry nationwide give him the ability to provide tried and true suggestions and tips on how to handle a challenge.

If you are a remodeling company owner struggling with work/life balance, personal goal setting as the basis for meaningful business planning, how to change and grow so your company can, working with a spouse or partner,  or being the leader that your business needs, Paul is here to help you!

Here is a partial list of Paul's credentials

He believes remodelers are doing their best given the current circumstances, and that mistakes are only learning opportunities and that everyone has tremendous potential to excel. He believes employees want to be understood, accepted, taught and want to learn— an approach that enabled him to develop employees who were able to run the business without his daily presence and to eventually purchase the company from him.

He believes learning is a life long journey. He worked for his undergraduate degree, Masters Degree, and secondary and junior college teaching credentials. He taught one year of high school and two years of college and continues today to take college classes and read extensively. His approach to consulting is not to advise or direct, but to ask questions and provide resources in order to guide others in discovering their own answers.

Rosie Romero
Rosie Romero is the host of Arizona's No. 1 home improvement radio show and in the 14 years he owned Legacy Custom Builders, the remodeling firm received numerous awards.

• Remodeling Magazine's Big 50 Hall of Fame
• NARI’s Contractor of the Year — four times,
• International Furnishings and Design Association's Visionary Award of Excellence,
• NAHB National Remodeling Quality Gold Award (the highest recognition by the residential housing industry).
• Rosie Romero was also the first remodeler ever selected as a finalist in Ernst & Young's Entrepreneur of the Year Award.

Rosie is also a popular speaker at many industry events including The Remodeling Show.

Legacy Custom Builders has since been bought by its employees.

Today, Rosie Romero is a nationally recognized speaker for the remodeling industry and travels regularly to share his knowledge of the business.