 |
 |
Integrated Marketing
One of the keys to successful marketing for small businesses is constant activity-getting your company name out into the marketplace continuously through a wide variety of promotional avenues. By using many different methods of marketing, you'll find that there are two major benefits -- you'll avoid wasting money money and obtain better quality leads.
You'll save money because you can incorporate both expensive and inexpensive tactics into your overall plan for wonderful results. This "averaging" helps you stretch your marketing dollars further. Your program might include newspaper advertising, home shows, job site mailings, and local publicity. While newspaper advertising and home shows can be quite costly, the investment for job site mailings can be quite low and publicity is free. With careful planning of the benefit message and appearance, each tactic supports the others and stretches the effects much further.
Low-cost marketing might include donating a carpenter-for-a-day to a local fund raising auction (which exposes your company name to all who attend or are involved), writing an article for a local community newspaper, or reprinting a pertinent magazine article which you can then send out to previous customers with a note. Take advantage of the professionally created materials provided by manufacturers. By using your imagination to find these opportunities, you can save your hard-earned cash for tactics which will have a greater, immediate impact.
The second advantage of integrated marketing is an increase in quality leads. Companies who have several tiers of marketing--to their previous customers, friends of the company, neighbors around job sites, and qualified prospects--are bringing in all types of leads from many sources. While some of these leads will be shoppers, most of the people who call in will be somewhat aware of the company's quality, and therefore, willing to pay more for better service.
Integrated marketing means you can't simply stick an ad in the newspaper and have your marketing efforts be over. For the most impact, keep your program active with a number of marketing tactics constantly in front of your best prospects. By keeping up a whirlwind of activity, your message will break through the clutter loud and clear.
For more marketing tips, check out The Remodelers Marketing PowerPak from Remodelers Advantage.
| FREE 101 PowerTips Report! Subscribe to our Newsletter |
Getting Started
How do you like
our Website?
Quick Links
|
 |
 |
Official Charity of 2008
Remodelers Advantage Inc.
535 Main Street, Suite 211
Laurel, MD 20707
ofc: 301-490-5620
fax: 301-498-6869
Info@RemodelersAdvantage.com