Archive for the ‘Uncategorized’ Category

PowerTips: Recharging Your Mind and Body/Eliminating Stress

Tuesday, November 1st, 2011 by victoria

You, like everyone else, are doing more with less, working harder than ever.  However, too much work makes for a stagnant, burnt out business owner. To remain fresh, energetic, and enthusiastic — all necessary attributes for those serious about competing in this tough market–you must create time for yourself and take the focus off of business.

I asked the members of our Remodelers Advantage LinkedIn Group to share their strategies for sloughing off stress and maintaining their equilibrium.  Here they are:

  • Neil Meiskey, CAPS • I enjoy skiing and motorcycling, but my setting side time for
    exercise is probably the best stress reliever I know. Weights 3 days a week and some type of aerobics 3-4 days per week.
  • Greg Antonioli (Regular blogger for Remodeling magazine)• Any exercise. For me it’s bicycling. A few hours alone on the bike letting my thoughts wander….even about business….is a great stress reliever.
  • Debra Lellbach • About a year ago, I started doing Bikram (Hot) Yoga. I have found this exercise & moving meditation to be my life saver- clears the mind, great for toning & it sweats all the day’s stress away!
  • Mark Nowotarski • Cycling, cycling, cycling!!!
  • Lori Coultrup • Cycling helps alot! Also running. The more stressed you get, the less you want to exercise. But, the more you need to exercise. It makes the stress go away!
  • Victoria Downing • I take ice skating lessons, I have to concentrate so much on not killing myself that I feel like I’ve been on vacation afterward! Feels wonderful.
  • Radu Rusu • I agree — any exercise; it is all different for everyone but mine is ping-pong. I get to concentrate on the game and brake away from thinking about business.
  • Dan Rosenberg • Going to the gym, long walks with my dog, and reading fiction. No news!!
  • Neil Meiskey, CAPS • Almost forgot a great one, started taking voice lessons…love to sing. Very relaxing due to the concentration required.
  • Debra Lellbach • Now that the summer grilling season is over, Doug & I are back to cooking a couple nights a week together. It helps us focus on something else besides our business!
  • Tom Reavey • Making a gratitude list is a great tool for me. It’s all positive, it is all real and it is all in the present. I’m sure we can all make a decent length list of things we are grateful for, small or big things, that would make us wonder what the heck we are worrying about. We’ve got it pretty darn good. Some people I know do this daily before retiring at night; I think they get a better nights sleep that way. No exercise necessary, though exercise is highly recommended and beneficial. My wife and I love to go sea kayaking together, I traded in my surf board as a result, it still gives me that same oneness with nature I so enjoyed when surfing but with added bonus of sharing it with someone you love.
  • Betsy Collins • My husband and I also have a gratitude time, usually on the way to work since we work together. It all started one morning when my husband was particularly grumpy. I started giving him a list of what we had to be grateful for. The next time, we called it “gratitude time” and alternated with his mental list and mine, which had the secondary effect of clueing us in on what each thinks about or values. For us, it’s a quick way to get perspective and our feet back on the ground. You also get to relive a moment of joy when it’s something difficult one of the children accomplished, or thanks for the recovery of a friend.
  • Tom Bannister • I do martial arts, and I also do a little cycling. Both activities are great exercise and stress relievers.
  • Doug Dwyer • As mentioned about Gratitude. We have a Code of Values at our company (DreamMaker Kitchens and Baths) that states “We believe in counting our blessing everyday in everyway”. During the depths of the Recession we took our entire team through the exercise of each making a list of all our blessing. The lists were very uplifting and meaningful to each person. Having a larger perspective does make a difference.
  • Michael McCutcheon • My wife and I have been practicing Transcendental Meditation for many years and it has been a life saver. Lots of scientific research backs up the effectiveness in reducing stress and improving mental and physical health. Anyone who does TM regularly will tell you it works! It’s like taking a 20 minute vacation twice a day. Awesome!
  • Joe Ratto • I’m a classical musician. Been playing since I was 12. Playing and learning new pieces takes you a million miles away, to other places and other times. A beautiful way to spend a few moments out of the present. For me, it’s easy to relax to this type of music.
  • Jeff Abrams • Fly fishing is the greatest getaway for me. Imagine the focus necessary to gear up, scramble down the embankment without killing yourself or soaking up the river, then searching the waters flow for just the right spot for just the right float over just the right holding water. Then there’s the concentration required to tie on that “little sucker” with your special flipdown magnifier glasses hopefully secured. Now your ready to pursue your prey. Watch that little bugger float over that perfect lie, maybe for hours and hours. And suddenly your heart’s in your mouth as that 8 incher steals your fly and you better reel him in. Now I forget why I’m even writing this . . . . . . .

Thanks so much, folks, for sharing your tips and techniques for staying upbeat and positive.  Dedicating this time to yourself makes you  a much happier, confident person to be around, for your employees, your clients AND your family! If you have other creative ideas, please share!

Remodelers Advantage believes strongly that your business is a tool to help you build a financially secure future and a balanced, happy life.  Join our community of smart, motivated business owners and learn how to create this reality today. Give us a call at 301-490-5620.

Using The Success Cycle to Build a Better Business

Tuesday, February 8th, 2011 by victoria

A wise man once said,”It is easier to copy genius than to invent mediocrity.”

This is the philosophy that we practice. After all, in the over the 30 years we’ve been in business, we’ve worked with thousands of remodelers and we’ve seen this genius at work – and, copying the best of what we’ve seen, we’ve developed a practical, workable philosophy of how to be successful in business. We call it The Success Cycle. There are five elements in the Cycle.

The first element of the Success Cycle is to Create Leadership at All Levels.

We agree with international business expert, Peter Drucker who said that leaders of the most successful companies share three abilities:
* To define and establish a sense of mission. Good leaders set goals, priorities, and standards making sure that these are not only communicated but maintained.
* To accept leadership as a responsibility rather than a rank. Good leaders aren’t afraid to surround themselves with talented, capable people. The do not blame others when things go wrong.
* To earn and keep the trust of others. Good leaders have a personal integrity and inspire trust among their followers. Their actions are consistent with what they say.

It’s not always easy being the leader but as business owners, this is one of our greatest responsibilities.

The Second element of the Success Cycleis to Set S.M.A.R.T. Goals,

Running a business without goals is like shooting a rifle in the fog. You know there’s a target out there somewhere –but you certainly don’t know where – nor do you know if you hit it!

Successful business people don’t operate like that. Instead they set goals for what they want to see happen. And the best use S.M.A.R.T. goals. These are goals that are:

* Specific–what exactly do you want to have happen.
* Measurable–what will success look like? How will you measure it?
* Attainable–you don’t want to develop a goal that are so far out there it can never be reached. When you don’t reach it after lots of hard work, it can be demoralizing to both you and your staff. Or, if they realize at the very beginning that they’ll never succeed in reaching it, they might decide not to try at all.
* Realistic–again, set goals that are realistic and not pie in the sky.
* Timely–set deadlines. Goals should never be open ended.

The third element is to Execute Effectively through People and Systems.

This is probably the most difficult part of the entire cycle. If you’re like me, you probably have dozens of great ideas that you think would work but you’re just having trouble putting them to work. Let’s just review a few things that make this execution work.

First is to have top performing employees. It’s not easy to find and hire great employees – nor to keep them once you found them. But this is exactly what successful business owners do. They invest time and money to recruit, hire and train employees and they don’t flinch at getting rid of those that don’t work. We call this “Freeing Up Their Future” or “Gifting Them Back to the Community.”

To help your employees do their jobs well, you need to have well thought-out job descriptions so that each person understands what you expect of them and agrees with these expectations.

Lastly, using systems and procedures are a major tool for producing consistent results- and we’re talking results in the quality of the product, in customer satisfaction, in efficiency of the internal processes like the sales to production handoff.

The fourth element of the Success Cycle is Measuring and Assessing Constantly.

It doesn’t matter if you set all the goals in the world if you are not regularly reviewing the results and making the comparison of where you are now to where you want to be. The beauty in this regular review process is that you find out if you need to take different actions – WHILE YOU STILL HAVE TIME TO AFFECT THE OUTCOME!

You may find that you’re right on track and just have to keep doing what you’re doing. But you might find that, if you just keep going, you’ll miss an important goal.

You’re assessing and measuring so that you know:

* where you are compared to the goal,
* where you are falling down in performance,
* what you can do immediately to improve, and then,
* how can you improve performance overall in the future.

Now, I hope you can see that how the Success Cycle works . . . but we haven’t yet talked about the last element – the final element on which the whole process rests.

This foundation is Accurate and Timely Information.

All of these steps we’ve discussed predicated on the fact that the information flowing through your business and helping you make decisions is correct. If it’s not – if your reports are not formatted right, if costs are not sorted accurately, or if you don’t know how to decipher the information that is delivered through these reports, none of the other elements will work.

If you are really dedicated to running a successful, profitable business, you’ll spend time learning about each of the elements we talked about above. And when you do, it’ll be a whole new world.

PowerTips: Looking for Marketing that Works!

Friday, January 14th, 2011 by victoria

Since many of the traditional marketing tactics are no longer working, everyone is searching for the silver bullets. Our friend, Leah Thayer, asked remodelers to share their best marketing tactics with her in her Daily5Remodel.
Many of the responses she received were from our Remodelers Advantage members. Check out what these savvy business owners had to say, below:

Cold-calling architects & regular follow-up landed me a freelance job that I’m still in. Least successful marketing effort: I participated as an in-kind donor in 4 charity silent auctions. Only 1 was purchased & used. It did manage to get me an in-home meeting with a potential client, but it has not panned out into a paying project.

In addition to jobsite signs, truck graphics and having raving fans, our clients
benefited from highly targeted jobsite mailings, e-newsletters, print newsletters
and SEO as well as integrating them all. In some areas for some remodelers,
homeshows also do well.

I can’t declare one singular Marketing effort that was the most successful as my
goal is to create a broad based awareness of who we are, what we are about
etc..through a thoughtful multi faceted approach of media, technical savvy
advertising / marketing (social media), person to person marketing, event
marketing, direct mail and PR. The key to our Marketing program is an integrated
campaign that ensures everything we do points to another area of our Marketing -
advertising points to social media, website, projects etc..direct mail points to
website, social media and workshops; website points to community service,
workshops, employee owners, events, educational articles, projects; Advertising
points to all of the former; events point to advertising, employee ownership,
knowledgebase etc… Everything we do in Marketing points to another facet of Marketing / Advertising!

I dropped my radio ads after a long time with the station….they could not produce
ads to make the phone ring. I continue to do a couple of home shows each year
and found that my plumber sent me an amazing amount of leads/work this year
and we are now trying figure out how we can grow further

Our website is one of our biggest assets and was responsible for the majority of
our leads last year. This knowledge is fueling how we drive people to our website
in 2011.

Newspaper ads (5 per week) are still working. We have been running them now
for about 20 months. They work for us. Facebook ads are working well in the last
60 days.

Since Facebook’s population of users is now estimated to be roughly the fourth largest group of people on the planet, right behind the populations of China, India, and Indonesia, more and more clients are seeing the importance of being clever with this marketing avenue.

. . . Angie’s List was very successful.

My most successful marketing effort was improving my website and adding a blog
site.

In some ways, we’re 20 years behind up here in northern Wisconsin, but many of my clients are located in Chicago and Milwaukee, so we finally had a new website built for us last year. Prospective clients expect a good quality website that not only works properly, but also provides information about what we do, has quality photos of our previous work, and offers easy means to contact us. We’ve found that having a good website provides the prospective client with reassurance that we do great work and they’ll be happy when they hire us. Our website pre-sells
the job.

We have concentrated our marketing efforts to specifically relate to women ages 35-65. Our website has been relaunched with this focus at the forefront. We will be holding Informational Seminars in environments that simulate “girls” night out. They will be geared toward having women feel they are more empowered during a process that is typically dominated by men.

You may see some themes here that are echoed throughout our community — digital and internet marketing is becoming more and more important to successful companies. Remember that increasingly, your social media presence and your web site are the windows to your company. Be sure you’re investing enough time and money to make these shine.

Book Review: The Knack How Street Smart Entreprenuers Learn to Handle Whatever Comes Up

Wednesday, June 16th, 2010 by victoria

This book is written by two of my favorites from Inc. magazine, Norm Brodsky and Bo Burlingham, who totally understand the challenges faced by owners of small business.  As we see regularly with our consulting clients, people building a business look for a silver bullet, a step-by-step formula or set of rules to help them grow profitably and successfully. Unfortunately for all of us, that doesn’t exist! Instead, you have to grow a certain mindset that will help you handle the ups and downs of business. Brodsky and Burlingham call it the Knack.

This is a must read for all of us as it uncovers the major challenges, forces us to look at our most critical business information, and tells us how to build a business that fits us. One of the pieces of advice they give is to follow the numbers. Boy, they took the words right out of my mouth! We all agree that this regular review and understanding of our numbers is the best way to spot problems before they become life-threatening.  Some of our clients and members ask why we spend so much time on the numbers and this is exactly the reason. We want you to understand where your company is heading in enough time to take action to change if necessary.

If you aren’t following your numbers the way you should, let us know. We can help.

We are delighted to welcome Bo Burlingham to our 2010 Business Summit as our Keynote Speaker.  You’re invited too! Learn more about the Summit here.