"Show your clients that you are committed to your business and your community." Judith Miller, Consultant

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Get Out There and Get Noticed

It certainly pays to have a presence. Ken Kirsch, co-owner of MAK Design + Build in Davis, California, stepped up his attendance at a variety of networking events during the past three months and scored some work as a result. "I have attended events at the Davis Downtown Business Association, the Chamber of Commerce, NARI, and a city-sponsored green-building event," says the busy remodeler, who enjoys painting as a hobby. "I have also placed paintings in a new building that a Realtor friend is selling. A kitchen job that we got an okay on earlier this week is a lead from that Realtor. One lead this week came from the NARI directory, which the prospective client picked up at the NARI booth at a home show in January."

MAK also got a job from a homeowner who met Kirsch at an elementary school fair, where he was face-painting while wearing a hat printed with the company's logo. "The client told me that he thought that anybody who gave that much attention to the detail in painting a child's face must also be a meticulous builder," says the remodeler.

Be sure networking has a place in your marketing plan because you never know what might generate the next great lead.

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